BNP Paribas is celebrating 40 years of partnership with the French Open with a social media-controlled robot that launches tennis balls at Jo-Wilfred Tsonga live on a tennis court. The ‘Tweet and Shoot’ event on 23 May, created by We Are Social, will see social media users able to drag-and-drop a tennis ball on a […]
Consultancy Huge has created the new online home for American weekly news magazine Newsweek, which ceased its print publication at the end of last year and merged with online publication The Daily Beast. Huge was appointed to the work last November and, according to associate creative director Megan Man, was asked to define ‘what should […]
Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry. The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü’s head chef, and sold as a limited edition in 2014. The campaign has […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]
Windows Phone News, the online magazine, is now live. Windows Phone News is the first magazine devoted to Windows mobile phones and the tablets, laptops and PCs that implement Microsoft Windows and its Metro user interface. Windows Phone News carries up-to-the-minute news, reviews and interviews on Windows mobile phones, apps and services, and the Windows […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’shas been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this year. […]
Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today. The report, which surveyed 1,000 UK consumers, revealed a mix of pureplay and traditional legacy brands in the top ten, with […]
Audi has unveiled Audi Vision, a mobile augmented reality platform which allows users to bring brochures to life. Audi Vision will allow users to point their mobile device at the premium car manufacturer’s spring 2013 price and specification guides, and take a picture that will unlock the static pages of the brochure, unveiling video, picture […]
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car. The campaign for the two-seater sports car is called “your turn” and breaks in the UK with a teaser campaign from Monday 20 May. The full-length ad will first air on TV and cinema screens on 25 […]
Before there were words, texts, tweets, we had body language. The Puma ‘Dance Dictionary’ is a new language of dance created to launch the new Puma Sync Fragrances. A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves. At the heart of the Dance Dictionary is a […]