Beats by Dre’s latest instalment in its ‘The Game Starts Here’ Rugby World Cup campaign focuses on semi-finalists New Zealand and their iconic Haka dance. Part of the new campaign features a film documenting the history and meaning behind the war dance as told by Master Inia Maxwell – the All Blacks resident Maori expert […]
The new instalment of Ubisoft’s #1 license, Assassin’s Creed Syndicate, takes place in London during the year of 1868, in the heart of the industrial revolution. An era marked by unprecedented progress, but also social injustice with an oppressed working class. BETC has created the official trailer of Assassin’s Creed Syndicate, which was directed by […]
Y&R, a global agency with offices in 93 countries, was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival. The “Agency Network of the Year” honor is the most important award of the festival and is given to the agency with the most cumulative […]
McCann London has bolstered McCann LIVE, its digital and social offering, by hiring Irina Kondrashova as Strategy Director and the BBC’s Chris Hamilton in the new role of Editorial Director. Irina Kondrashova leads McCann LIVE’s integrated strategic services and is part of the planning team working across L’Oreal Paris, Microsoft and Zurich. Previously, Irina was […]
Savoury snack brand Jacob’s has announced the appointment of Grey London as their new creative agency, following a pitch process earlier in 2015. The agency has already started working with the brand ahead of launching a new Jacob’s Masterbrand campaign in 2016. The appointment means that Grey London will work across both the sweet and […]
Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]
Believe in fate? ‘Forget that,’ is what StarHub and DDB are telling you in their newly released commercial for the Women’s Tennis Association (WTA) Finals. In 2015, StarHub is once again the Official Telecommunications and Broadcast Partner of the Women’s Tennis Association (WTA) Finals Singapore, and they want you to rethink what we are telling […]
Microsoft Garage has created a quirky new photo-messaging app for iOS that promises to make sharing more intuitive by featuring a vertically split screen, enabling the sender to take a photo and type a message over the top half, with the recipient replying on the lower half. Twist is designed to make the user experience […]
Swiss watchmaker Swatch recently unveiled the Bellamy, a watch that enables the wearer to make contactless payments. The Bellamy isn’t a smartwatch – it’s got a regular analogue face and no other extra functionality – but it does feature an NFC chip under the dial. This means payments don’t require any power from the watch, […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]