The Interbrand New York office, Interbrand’s HQ, announces senior promotions. Andrew Miller, Executive Strategy Director and business unit lead, has been named Chief Growth Officer. Daniella Giavina-Bianchi, Executive Strategy Director, has been named Chief Strategy Officer and will continue her business unit leadership role. Miller and Giavina-Bianchi continue to be part of the New York Executive Leadership team and […]
With New Year’s resolutions starting to falter as we move through January, cycling wear brand Fat Lad At The Back (FLAB) are encouraging people to focus on personal happiness and avoid setting themselves up for failure with their new campaign New Year Same Me. Whilst New Year’s resolutions can seem like a bit of a […]
iProspect UK and Freemans Grattan Holdings (FGH) today announce a two-year extension of their long-standing media partnership. The dentsu UK&I, digital-first agency will continue to manage strategy, planning and buying across all media for the Yorkshire based retail group. Through its deep brand and performance expertise, iProspect is focussed on helping accelerate FGH’s transformation as […]
Reputed ad agency Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of Executive Creative Director. Mustafa brings with him a rich experience of nearly 21 years of writing and leading a copy team. He has spent 7 years in Scarecrow and has handled an eclectic mix of brands including Future […]
Ford Pro is launching a Pan-European campaign for the all-new 2023 Ranger pickup truck, created in partnership with AMV BBDO. The all-new model replaces a vehicle that has been Europe’s best-selling pickup now for eight consecutive years. Entitled “Go Break It In”, the creative work subverts automotive category conventions by eschewing beauty shots of gleaming vehicles. The idea is that, rather like a new pair […]
On the 50th anniversary of Roe v. Wade, a landmark decision made in the United States in 1973 granting the right to choose abortion, leading creative company Saatchi & Saatchi London has once again lent its iconic Pregnant Man advert to show support for women’s rights. In a frightening backward step, 2022 saw Roe v. […]
Wunderman Thompson UK has collaborated with national charity, The Eve Appeal, to raise awareness of cervical screening and encourage people to attend their appointments. Figures from the NHS show that around 3,200 British women are diagnosed every year with cervical cancer. Cervical screening prevents around 70% of cervical cancer deaths but, shockingly, less than 70% of eligible women and people […]
The LTA , the national governing body of tennis, has appointed creative agency BMB as their lead creative partner for LTA Youth. The agency will support their mission to get more kids playing tennis. As the UK’s governing body for the sport, the LTA’s vision is ‘Tennis opened up’. Its mission is to grow the sport by making it relevant, accessible, welcoming […]
In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid […]
PR agency Fortitude Communications and Gusto Italian delivered a high impact marketing campaign to drive awareness of a new restaurant opening. It created ‘The Italian Job’ activation, in which three vintage Mini Coopers toured Oxford delivering 24 hour proved sourdough pizzas in the home of the Mini. The activation was inspired by the 1969 cult […]