She will be based in Miami, the Network’s HQ, and starts September 5th Today, independent creative agency network GUT announces it is appointing Sandra Alfaro as its first-ever U.S. CEO, who will be responsible for managing the day-to-day operations of GUT’s office in Miami, the Network’s headquarters, as well as its GUT Los Angeles office, […]
The Valuable 500 is the global business partnership of 500 companies working together to end disability exclusion. Today, the Valuable 500 announces the appointment of Katy Talikowska as its new CEO. With an impressive track record leading on inclusion in the advertising industry, Katy is set to strengthen and amplify the global movement for disability […]
Stanley Black and Decker, a global leader in industrial solutions well-known for its tools that have become household names as well as job site essentials, has recently awarded marketing performance company, Jellyfish, with its digital media activity across thirteen countries in EMEA: Spain, Italy, UK, France, Germany, Czech Republic, Poland, Denmark, Sweden, Hungary, The Netherlands, […]
Seasoned Ad Tech Professional Brings Over Two Decades of Product Management Experience InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its appointment of Dan Rapaport as Vice President of Product for InMobi Commerce, a leading advertising technology platform for retailers and eCommerce companies. Retail media is […]
The Wine Flyer is the first of its kind – an e-commerce platform opening up a completely new way to spend and collect Avios on purchases beyond travel; on wine, spirits and beers. While their rapid launch achieved great market traction, their identity at inception wasn’t a true reflection of their unique perspective on the […]
Kindred has promoted Charlotte Dolman to Chief Client Officer, a newly created position on its Executive team. Dolman has been at Kindred for three years and previously held senior positions at agencies including Golin and Mischief. In her new role, she’ll be responsible for boosting best-in-class campaign delivery and growing the agency’s consumer brand portfolio. […]
Captain Morgan is today launching its first ever pan-African campaign, ‘Spice On Africa’ and debuting a vibrant new pack design following the global launch of the Spice On campaign last year. The new high tempo TVC is set against Nigerian Afrobeats singer, songwriter Yemi Alade’s upbeat track ‘Baddie’ and is voiced by award-winning comedian Mpho Popps in South Africa and multi-talented music artist Barak Jacuzzi in Kenya. Yemi is a cultural force across Africa, and with […]
Senior Director Brand & Reputation Marketing at Google, has taken over as President of WACL, the body working to accelerate gender equality in the advertising and communications industry, for the second half of the organisation’s centenary year. A passionate and tireless activist for equality, Nishma has worked hand-in-hand as vice president with Rania Robinson, Chief […]
Manchester-based digital marketing agency Dark Horse has won three new clients in the UAE. It’s bolstering ahead with its ethos of disrupting the traditional agency approach by doing digital marketing differently to ensure that every client that it works with are SEO winners. Pic: John Keating, Managing Director, Dark Horse The agency is now going global […]
New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]