Introducing 40 Global Cultural Shifts Shaping Our World,
from Body Debates to Platform Politics to Roots Revival
This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]
This Republic Day, Ambuja Cement inspires every Indian to keep the flag flying high as we emerge from the lowest of times, with a heart-warming film and contemporary rendition of the Flag Song, created by Scarecrow M&C Saatchi.
The 72nd Republic Day of India, marks the time when the world and the nation are slowly coming out of the aftereffects of the pandemic. Through this heart-warming film, Ambuja Cement wants to reiterate the fact that tough times may come and go, but the patriotic spirit of the nation should remain unshakeable, unbroken and […]
Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for donations. And what better place than Amazon to draw attention to all the products they desperately need? French NGO L’Auberge des Migrants is innovating by hacking the ecommerce giant to raise awareness around the terrible living conditions […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced lifestyle. Building […]
-No nonsense campaign focuses on new features not phony lifestyles.
-Created by Vivaldi, social-first campaign launching across Facebook, Instagram and YouTube
Dacia has launched a no-nonsense social first campaign introducing two new model upgrades coming to market in 2021: the Dacia Sandero and Dacia Sandero Stepway. Entitled “Not Every Other Car”, the creative campaign challenges the status quo by poking fun at the style of other car adverts. Reflecting Dacia’s no-nonsense attitude it instead highlights the […]
Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021. The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be […]
Ampli and Third Foundation join forces to launch first of its kind Artificial Intelligence solution for B2B sales growth
Two agencies have brought together their expertise to develop an Artificial Intelligence (AI) product which could revolutionise the efficiency and success of business to business (B2B) sales processes. In a year when growing sales is going to be more of a priority than ever, AI experts Third Foundation and specialist B2B sales growth agency Ampli […]
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category. The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
The Helping Plate was developed with DDB Unlimited and is based on scientific insights
Many parents face a daily problem: their children don’t eat enough vegetables. HAK,one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it. The Leading Dutch University of Wageningen (WUR)developed scientific insights […]
