SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions.
Their Natures Candles packaging design demonstrates how premium home fragrance and luxury lifestyle brands can create connections with their consumers beyond scent.
It’s well known that smell is the most powerful of all our senses with strong ties to both emotion and memory. But how can premium home fragrance and luxury lifestyle brands create connections with their consumers beyond scent? With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of […]
Leading technology PR and marketing firm, Grammatik Agency has appointed Daisy Pledge as Account Director. Daisy joins the senior leadership team as Account Director to support the agency’s growing list of global tech clients. Daisy has worked in PR and Communications for over six years, with experience across a variety of industries from TV and […]
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed. Adverty, the leading in-game platform for advertisers, agencies and […]
Published by SEGA and developed by the French studio Amplitude, Humankind is a strategy video game where players begin their adventure in the Stone Age and lead their people through time, until 2050. At each major turning point in history, the player will have the choice to mix theircivilization with another to give birth to […]
MIDLANDS PR, marketing, and digital agency Cartwright Communications has secured its latest account win after being appointed by Midlands online pharmacy brand, MedsOnline247. The private healthcare service and online pharmacy, which was established in 2018 by Nottingham entrepreneur Robert Richardson, delivers medicines directly to the door in as little as 24 hours and offers patients a discrete modern-day solution […]
Curious and unconventional distiller Hendrick’s Gin is launching its festive campaign for 2020 across multiple European markets, which includes proximity OOH creative developed and created by creative agency Space. Space created the OOH based around two key concepts: Hendrick’s Gin as a gift this holiday season, and Hendrick’s Gin as a key part of social gatherings and […]
Following the Success of the Stevenage Challenge Campaign which Hacked FIFA20, Burger King® is now Sponsoring the Female Stevenage FC Team to Promote Inclusivity
Last year, the Burger King® brand announced it was sponsoring Stevenage FC, the fourth division men’s football club. The aim was to turn a real-world League Two team, into the biggest club in the online gaming world. Now, the home of the Whopper® wants to do the same with the club’s women’s team. To support inclusivity in the sport, the Burger […]
User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]
to raise awareness and funds for vulnerable people at this difficult time
WLM (West London Mission) – a charity empowering people affected by homelessness poverty and trauma to make positive changes in their lives – is launching a new campaign to raise awareness of their work and the people they help. In a series of banner ads, the new awareness campaign, which is being launched in partnership with Akiko Design, […]
SPORT IS BACK ON, AND TENNIS COURTS ARE OPEN ACROSS ENGLAND IN ALL TIERS
LTA LAUNCHES #WEATHERTHECOURT CHALLENGE TO KEEP THE NATION ACTIVE THIS WINTER
The LTA and The&Partnership London launch Weather The Court. As lockdown restrictions ease across England this December and tennis courts reopen across Great Britain (within government guidelines), the LTA is encouraging the nation to stay active, get outside and #WeathertheCourt. The LTA wants to refute the myth that tennis is strictly a summer activity and is […]
