Award-winning advertising and marketing agency Fuseideas has been chosen to lead the Cape Cod Chamber of Commerce’s rebranding initiative for the legendary tourist destination. Fuseideas will work with the Chamber’s Convention and Visitors’ Bureau stakeholders through each phase of the process: beginning with interviews, an audit of current brand strategy and design, and other background research—all […]
First brand campaign by creative agency BMB for LTA Youth since appointed in January 2023 LTA, the national governing body of tennis in Great Britain, unveils its new integrated advertising and branded content campaign to inspire more children aged 4-11 years old to play tennis. British professional tennis players, Emma Raducanu MBE, and Jack Draper, […]
Saatchi & Saatchi has appointed Raph Basckin as Executive Creative Director, further strengthening its senior creative team led by CCO Franki Goodwin. Raph will work closely with Franki to deliver her creative vision for the company. His new role will see him head up creative for one of the company’s three squads. Formerly Group Creative […]
KLM Royal Dutch Airlines Premium Comfort Class goes big on outdoor; The Brand Sigma executed the strategic OOH campaign. KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes. The launch highlights the importance of India as a focus market for KLM. The new cabin available on flights between Bengaluru, Delhi and Mumbai […]
Adaptation of Backstreet Boys track brings humour to the ‘Refreshingly Irish’ campaign DLMDD, the music supervision and sound branding agency, has produced the new soundtrack to Diageo’s Rockshore Lager as part of its Refreshingly Irish campaign, with a witty parody version of Backstreet Boys’ As Long As You Love Me. With a nod to Irish humour, the soundtrack is […]
Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact ad campaigns. Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to […]
InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading […]
Lushly illustrated and animated series, ‘Rich Taste, Less Waste’ tells the story of Cambio’s eco-friendlier, easy-to-recycle coffee pods Cambio Roasters (Cambio), the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, is launching its first-ever national brand campaign and platform, “Rich Taste, Less Waste.” Cambio was founded by […]
VOXI, the mobile network for young people unveils its new campaign “The Fun Never Ends”, the first by AMV BBDO VOXI by Vodafone, the mobile network for social media lovers, has unveiled its new campaign, “The Fun Never Ends” to promote its Unlimited Social Media proposition. Inaugural work by AMV BBDO, the tongue-in-cheek campaign sees […]
Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been […]