Insurance and sports worlds collide in new ads showcasing Plymouth Rock’s partnerships with the Patriots, Red Sox and Bruins
Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth to the role of Global Head of Cultural Insights. Hogarth, the former Senior Research & Cultural Insights Director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will be on […]
Activation created in partnership with AMV BBDO and Spark Foundry is happening in London, Leeds and Manchester
UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech […]
Expansion Follows a Pandemic-Provoked Cultural Shift
Six years after buying itself back from Omnicom Group, The XD Agency is relaunching as XD Agency (XDA), empowering a growing staff and celebrating a range of new business wins including cybersecurity platform Crowdstrike and consumer electronics brand OnePlus. In addition, the agency has been awarded expanded assignments for clients such as LEGO and Warner Media. Rapid staff expansion due […]
Football has a long history of uniting people both on and off the pitch and whilst many celebrated the Lionesses UEFA Euro win, conversations surrounding gender equality increased and were brought to the fore. Christian Aid picked up on this changing sentiment and has planned a reactive campaign to highlight gender injustice across the world. […]
Campaign launched on 4th August to promote the chance to win a masterclass training session with footballing heroes for local school or football club Competition part of retailer’s Eat Well Play Well partnership with home nation FAs Customers will be entered into draw when registering and buying an Eat Well product with Sparks – with […]
Following a multi-agency pitch, London-based creative agency Ignis is celebrating a new account win with De’Longhi Group UK. Ignis will be the lead digital creative agency in the UK, responsible for campaigns across small domestic appliance categories focusing on coffee which experienced significant growth in the last two years. The debut campaign for the partnership […]
New Campaign Showcases the Connected Imagined Finances of Beloved Crustacean & Small Business Owner Mr. Krabs within Envestnet’s Next-Gen Client Portal
Envestnet is partnering with Nickelodeon to take a closer look at SpongeBob SquarePants’ Mr. Krabs’ imagined finances in their latest omnichannel brand campaign. The new digital interactive campaign features clips of Mr. Krabs’ experiences as a small business owner that serve as entertaining examples of being a proprietor. Envestnet empowers financial advisors to serve as heroes who help […]
Companies to bring electric power to water taxi and ferries across the globe
Renewable Innovations, a firm dedicated to clean, green renewable power solutions, and e-Link Commuting Co. Ltd (eLC), a company transforming human and package mobility on the water, announced a collaboration to develop a new class of electric waterway vessels, powered entirely by sustainable energy. To design and build this new class of vessels, the two companies […]
