Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]
Former Dragon Rouge and Design Bridge exec, Emma Godfrey, to spearhead the studio’s ambitious US expansion strategy Global design consultancy Elmwood has appointed Emma Godfrey as its Managing Director in New York, in a critical hire for the MSQ-owned creative studio as it gears up for a new stage of US-led global growth. With a career spanning 20 years […]
Bttr, a global design agency with offices in New York, Los Angeles and London, has been chosen by Alterra Mountain Company, home to iconic year-round mountain destinations, to elevate its approach to digital design as it readies for its next phase of growth. Selected after a competitive pitch, Bttr will be leading to design excellence across Alterra’s digital […]
65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]
The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity. Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to “give it all away,” with 100% of its profits going to help children […]
Good Conduct created spot and launched bold activation turning a posh New York City tea party on its head to prove that Voodoo Ranger Hardcharged Tea is unlike tea as you know it Voodoo Ranger is up to its well-known tricks as it launches a new CTV spot titled “Not Your Grandma’s Tea” aimed at their […]
Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches […]
Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key has successfully led retail media planning for global brands such as Nestle, Campbell’s Soup, Pfizer […]
PARTNERSHIP WILL ENABLE BOTH AGENCIES TO OFFER A COMPREHENSIVE SUITE OF SERVICES THAT RESONATE WITH DIVERSE AUDIENCES Yes&, a leading mid-sized marketing agency, and Spero Studio, a woman- and black-owned communications firm, recently announced a newly formed mentor-protégé partnership guided by the Small Business Administration (SBA). The firms will collaborate to develop integrated marketing campaigns in […]
