ico Design supports Jollibee’s brand refresh unveiled at London flagship store

By newsroom on June 21, 2021   Branding, Latest  

ico’s work on the new branding reflects the brand’s Filipino heritage and company values while adapting to the British audience Jollibee is investing £50 million across Europe, including over £30 million in the UK alone, to support the new store design and develop a customer-centric experience Jollibee’s European flagship opened in May 2021 in Leicester Square, London, unveiling the new design, and will be followed by a further six stores launching across the UK and the first restaurant in Spain, located in the capital, Madrid

ico Design supports Jollibee’s brand refresh unveiled at London flagship store