Virgin Media is most socially engaged Facebook brand

Virgin Media is most socially engaged Facebook brand

Virgin Media is the most socially engaged brand on Facebook according to a top five report from social media analytics platform Socialbakers. The telecoms firm had a 94 per cent response rate and the average response time was just over three hours. In second place, was mobile network provider EE who had a 90 per […]

In iPhone 5C Spoof Ad, Croc Shoes Imagined As Colorful Phones

In iPhone 5C Spoof Ad, Croc Shoes Imagined As Colorful Phones

After noticing that the newly released iPhone 5C is similar to Crocs, Vienna-based ad agency PKP BBDO decided to have a little fun. The team created a parody of Apple’s original ad for the its latest product, that depicts the brightly-colored rubber shoes as phones “for the colorful”. Unfortunately, these ‘iCrocs’ can’t be bought from […]

Hamster Hijacks Truck in Volvo Stunt

Hamster Hijacks Truck in Volvo Stunt

Forsman & Bodenfors and Smuggler turn a hamster into a trucker in mind-blowing stunt. “I know it’s hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing’’ says Lars Terling, Vice President Marketing Communications, Volvo Trucks. Exactly a year after […]

Mondelez agrees real-time marketing analysis deal with Twitter

Mondelez agrees real-time marketing analysis deal with Twitter

Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]

Humorous HBO Ad Exposes The Difference Between Sexy Acting And Porn

Humorous HBO Ad Exposes The Difference Between Sexy Acting And Porn

http://www.youtube.com/watch?v=EUBiOOx0Pxw To show the difference between sensual, sexy acting and porn, director Alberto Belli created a humorous ad for HBO. Titled ‘It’s Not Porn…’, it shows several budding actors raving to their friends and family about their new roles in a TV series. Initially, they are horrified of what they hear—thinking that their loves ones […]

Lexus Races Real IS Hybrid On Virtual Track

Lexus Races Real IS Hybrid On Virtual Track

A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the person […]

Facebook users ‘witness a stabbing’ with Red Cross app

Facebook users ‘witness a stabbing’ with Red Cross app

The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]