Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]
Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]
The NSPCC has unveiled a new digital wallet here to give supporters the ability to make recurring donations using their preferred payment method. The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average […]
Integrated branding agency CASE reveals refreshed brand positioning, campaign strategy and brand messaging for international beauty brand e.l.f. Cosmetics. CASE was invited in January to help e.l.f. (which stands for eye, lip and face) create a recharged brand direction with an energizing and diverse perspective on beauty. The CASE team worked closely with e.l.f.’s internal marketing […]
As the world’s handlebars have turned towards France this July for the Tour de France, British cycling brand Le Col wants to challenge cyclists of all abilities to get active and ride for their local area to prove they belong to the strongest cycling county. To do this, Le Col has launched a Tour de […]
Get Up, Stand Up Now, a major new exhibition at London’s Somerset House, is now open with branding by Here Design. Running until September 2019, the exhibition celebrates 50 years of Black creativity in Britain and beyond, and features over 100 interdisciplinary artists spanning art, film, photography, music, literature, design and fashion. The exhibition, curated […]
Animal is back and this time he’s brought some mates, ‘Chicken’ and ‘Beef’. Although designed to re-position Peperami as a protein snack for a new generation, this epic, tongue-in-cheek 40’ animated TV spot by Atomic London is every bit as irreverent as you would hope from a Peperami ad. Directed by Rick and Mario at […]
Following success supporting the Boyzone tour in January, the Magic Radio Bus is arriving at ‘Barclaycard presents British Summer Time’ in Hyde Park between the 5th and 14th of July, with the activation conceived and run by pop-culture marketing agency, Experience12. Magic Radio and Experience12 have a long-standing collaborative relationship and the agency was tasked with […]
Triodos Bank, the challenger bank supported by the likes of Vivienne Westwood, Bruce Parry, Sir Mark Rylance and Hugh Fearnley-Whittingstall, has appointed The Kite Factory to manage media planning and buying. They join creative agency Good Eggs, Greenhouse PR and market research agency Ragdoll Research. Triodos has launched a suite of fresh creative, which champions […]
Proximity London has appointed Ronnie Crosbie as head of strategic planning. Charged with leading the agency’s 21-strong planning department, Crosbie will report directly to chief strategy officer Adam Fulford. Crosbie brings over 20 years of industry experience to his new role and joins from Dentsu Aegis Network where he was head of strategic planning, data […]