New marketing report explores the future of wearable devices
Uncovering the key drivers for buying behaviour through a global crisis
New marketing report explores the future of wearable devices
New Clickon Acquisition Enables Sustainable Creative Offering To Marketers
World-class creative production and marketing solutions company CLICKON, today announced its acquisition of Travlrr, a remote production platform. With over 800 vetted production partners, Travlrr is capable of delivering sustainable, high-speed content creation for brands and agencies. The move forms part of CLICKON’s overall strategy to become carbon neutral by 2025. In a post Covid-19 world, with […]
Spire Healthcare Offers Glimpses Of The Things That Matter In First Campaign From M&C Saatchi
- First work to launch since leading independent hospital provider appointed M&C Saatchi following a three-way competitive pitch in 2020 - 60-second spot brings to life all the things that Spire Healthcare patients have been able to get back to thanks to the outstanding personalised care and treatment they’ve received
Independent hospital provider Spire Healthcare is launching its first ever TV campaign, as it seeks to become the UK’s leading private hospital brand. The campaign is the first work developed in partnership with M&C Saatchi, which it appointed following a three-way competitive pitch last year. NSA_SPIR001_060.mov from M&C Saatchi FILM on Vimeo. “Doors” aims to build brand awareness […]
Where’s the line between advertising awareness raising, and profiting from suffering?
By Hannah Johnson, Managing Director, London, Blue State
Earlier this month, Maltesers launched a campaign about maternal mental health. The TV ads were funny, honest, nothing too shocking. The outdoor work talked about mothers disliking their babies – in the interests of ‘encouraging conversations’ about maternal mental health. A few days earlier Bodyform/Libresse launched #painstories and an online ‘Pain Room’ to encourage discussions […]
Coway Expands into Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand
Inaugural product launch campaign launches today in Germany with tagline “I am an Air Maker”.
Since the outbreak of the Covid-19 pandemic, the issue of clean air has taken on an increasingly important role in people’s consciousness and in the public debate. As a consequence, the demand for air purifiers has also risen; a good time, therefore, for Coway, South Korean market leader for air and water purifiers, to establish […]
Heineken Celebrates Resilience During Lockdown With New ‘WE’LL MEET AGAIN’ Campaign
Heineken Celebrates Resilience During Lockdown With New ‘WE’LL MEET AGAIN’ Campaign
Renault Occasions launches RENEW campaign
“What if your new car was a Renault Occasions? “ In recent years, the second-hand market has continued to develop. Both a real fashion phenomenon and a real ecological commitment, many players are investing in the circular economy. Renault did not wait for this to become fashionable before selling second-hand vehicles. This is the observation […]
Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP
● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs
Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP
Nature Valley urges UK to ‘Grab More Morning’ with social campaign
Bar, snack and granola brand Nature Valley is urging the UK to Grab More Morning as spring unfolds, with an integrated campaign developed by creative agency Space. The activity supports the launch of Nature Valley’s new Protein Soft Bakes, running throughout April with Social and Influencer marketing, capped off with the chance to win a £4,000 UK staycation. […]
Anomaly Expands Transformation Practice into Europe
Practice will support existing and new clients with upstream strategy and transformative business solutions
As Anomaly expands its business transformation capability into Europe, the company today announced Lachlan Williams will this month join the team as European Head of Transformation. Building on the success of the discipline in North America, Williams is tasked with growing a European practice focused on helping clients evolve the way their businesses go-to-market through […]