Digital Natives joins the Conscious Advertising Network
Social-first creative agency Digital Natives make a move to ensure good practice within the industry
Digital Natives joins the Conscious Advertising Network
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Rémy Martin and FRED & FARID New York celebrate local sounds through “Voices of Harlem,” a collaboration with Harlem Writers Guild
Rémy Martin and FRED & FARID New York celebrate local sounds through “Voices of Harlem,” a collaboration with Harlem Writers Guild
Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots
New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage
Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Brave’s new TV campaign for Motors.co.uk captures the everyday and significant moments cars play in our lives, showing us they’re so much more than ‘just lumps of metal’
New campaign reframes the brand and its role helping consumers find the right car for them, simply
Creative agency Brave has created a new multi-million pound advertising campaign for Motors.co.uk. Introducing a new brand platform ‘Search Less. Live More.’ This is the first major campaign for Motors since 2016. Launching with a new 30 second spot, the campaign highlights the central role that cars play in enriching people’s everyday lives. The campaign will break on […]
MarComm’ Star Parade: Meet Helen Stephens
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Helen Stephens, Founder and Creative Director Absolute is precisely that. Give us a brief insight into your career so far? I graduated from Falmouth College of Art in 1989 and moved to the Big […]
Nancy Aresu Joins The Gate New York as President
MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience. Before taking this role, Aresu ran the New […]
Ground-breaking 3D animation delivers industry-first for beauty professionals
An eLearning series, produced by animation and video production company, Pushed, has become the beauty industry’s gold standard for nail technician training and qualifications. The Nail Knowledge training course, devised by Professional Animated Learning, is the first ever Government-approved and globally recognised industry qualification. The training consists of three masterclasses with 16 lessons and a […]