Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London (TfL) has launched a ‘Travel Better London’ Poetry Initiative to coincide with National Poetry Day on 3 October. Devised by M&C Saatchi, the campaign has been created to encourage happier considerate behaviour amongst commuters with a combination of written poems forming the print element and live performances from some of the 13 […]

Wieden+Kennedy & Royal Enfield Release ‘Ace Café to Madras Café’

Wieden+Kennedy & Royal Enfield Release ‘Ace Café to Madras Café’

Royal Enfield launches the Continental GT Film for the launch of its lightest, fastest, most powerful Royal Enfield in production.  Created by Wieden+Kennedy Delhi in collaboration with Paul Minor, Magni Agustsson and Hello Robot, the film remains true to the spirit of the café racer culture, extending across continents but many miles and years down […]

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Samsung has launched a cinema advertising campaign to promote its S9C OLED Smart TV. The ‘Life in Every Pixel’ ad, created by Cheil UK, will run across UK cinemas until late November 2013. Logan Wilmont, executive creative director at Cheil UK, said: “The ad isn’t about features and technology, but the emotional response that technology […]

Reebok One Launch Lights Up Streets

Reebok One Launch Lights Up Streets

The Reebok One Series is a unique running shoe based on the concept of function-first design philosophy featuring technology you can ‘feel’. Built from back to front, the Reebok One Series features “Zoned” technology that caters to the way our feet moves, meeting the demands of runners through each phase of the “Gait Cycle”. The […]

Breast Cancer Care launches ‘powerful’ campaign to highlight support role

Breast Cancer Care launches ‘powerful’ campaign to highlight support role

Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]