In the spirit of help, NRMA Insurance and CHE Proximity are launching a new, purpose-driven brand platform called First Saturday. Created in partnership with NSW Rural Fire Service, NSW State Emergency Service and Australian Red Cross, First Saturday calls on Australians to dedicate the first Saturday of every month to helping first responders by doing […]
Made with fruit native to Spain, Verano handcrafted gins are vibrant and refreshing – perfect for sipping in the sunshine. Following the success of Verano Lemon and Verano Watermelon, William Grant & Sons have added Verano Passion Fruit to the range – full of juicy, exotic passionfruit, for a sweet and summery flavour. Butterfly Cannon worked with the team […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]
Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]
This report provides 5 Key considerations that retailers should implement.
Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]
MSQ, one of the UK’s fastest-growing marketing groups, has boosted its data credentials with the appointment of Robert Goodwin as the group’s first Chief Data Officer. Goodwin joins MSQ from Wunderman Thompson, where he was heading up Data Strategy. In the newly created role, he will be responsible for putting data at the heart of […]
Subcultures were once integral to British identity. But as punk reaches middle age and social channels like TikTok spark new trends, some people have questioned the relevance of subcultures today. However according to a new study by leading research and planning agency, The Nursery, subcultures are very much alive and thriving with more than half […]
JDO, the award-winning brand design and innovation agency, has today announced the appointment of Alex Lazarevic to the role of Design Director. Alex joins the agency following a successful freelance career that has seen her work across a broad portfolio of world-famous accounts, including well-known Unilever and Mars brands, as well as a number of independent […]
· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
‘Support Your Local’ will see Britain’s #1 beer shine a light on the importance of the local pub Carling will return to TV screens this September, and run across social, VOD and radio from August, to champion the vital role local pubs play in communities throughout the UK
Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub. The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September. Support Your Local, developed by Molson […]