Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues and one of the world’s most sustainable companies is introducing sustainable Zero Vacation. The Zero Vacation is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take place […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Brand, creative and digital agency Mr B & Friends has launched a new website for leading provider of self-invested personal pension schemes (SIPPs), Curtis Banks. The new website marks the completion of the rebrand that Curtis Banks has undertaken over the last two years to create a strong, cohesive brand identity following the acquisition of […]
French people are rooting for locally produced products. Recent figures show that 93% of them are buying ‘Made in France’ products as a means of supporting their local economy and creating jobs. They’re even ready to pay more for it; according to a 2017 Ifop survey for Pro France “French people and the Made in […]
YouTube partnered with Ad Council on three causes — empowering girls in STEM, preparing for disasters, and ending hunger —challenging AMP Agency and five other world-class creative agencies to explore how a deeper understanding of the people they’re trying to reach could create stories that drive real change. Working with YouTube and Google, the team identified 12 audiences interested in […]
O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition. The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, […]
Behavioural communications agency HeyHuman has unveiled neuroscience evidence revealing that ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall. The study, launched at SXSW, found that even ads with high levels of engagement can generate negative motivation and low recall levels if the […]
Future Lions, AKQA’s global student competition to unearth the next generation of talent, is now open for entries. An undergraduate competition and showcase for inspirational thinking, Future Lions, is run in collaboration with the Cannes Lions International Festival of Creativity. 2019’s Future Lions theme is a call to action for students all over the world […]
Dept, a leading creativity, technology and data agency in Europe has acquired Rocket Insights, one of the fastest growing product agencies in the United States. Rocket Insights has an extensive track record of delivering innovative products and services to clients like Foundation Medicine and Fox, and was responsible for the award-winning Virgin Pulse Apple Watch […]