The Museum of Military Medicine (MMM) has hired London independent creative agency isobel as a brand partner, as it progresses its plans to build a new museum facility and medical innovation hub in Cardiff Bay. MMM are currently in an ambitious long-term transformation programme to relocate the museum from Keogh Barracks, near Aldershot, to Cardiff […]
· Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before · 79% of runners say running is currently helping them feel saner and more in control and 65% of runners say its mental benefits outweigh any other form of physical exercise; and · 73% of runners want to keep running as much as they are now after this pandemic ends · To support this new-found love of running, ASICS announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond
Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. The study, which ASICS is conducting to better […]
RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]
Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC
London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]
Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab
Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]
Global socially-led creative agency We Are Social has appointed Rakesh Chadee as design director in the UK. At We Are Social, he will lead a 15-strong design team working with brands such as Netflix, Audi and Adidas. His focus will be on combining the creativity of design with human needs, resulting in seamless experiences for […]
RAPP UK has confirmed that Al Mackie, its Chief Creative Officer, will continue in that role at the agency, which is newly merged with Proximity London. Mackie, who joined RAPP in 2017 from Rapier, has since overseen award-winning work for clients. His appointment coincides with the decision of John Treacy, the Executive Creative Director of […]
Former BBH Creative Partner and Grey ECD, Dominic Goldman, is joining Above+Beyond as the agency’s Executive Creative Director. Goldman began his career as a digital creative at Media Arts and went on to create integrated work for agencies in Asia and the US including Ogilvy and Goodby, Silverstein & Partners. He joined BBH London in […]
• Not-for-profit organisation’s first ever consumer-facing push features stories of people’s memories of scent • Created in partnership with M&C Saatchi • Launch follows The Fragrance Foundation UK and M&C Saatchi research revealing that social media conversations about fragrance have increased during lockdown
The Fragrance Foundation UK, the not-for-profit organisation recognised as the authority for the fragrance industry, is launching ‘Fragrance lasts’: its first ever campaign targeting a consumer audience, which aims to bring to life the complex relationships that people have with scent. The push was created in partnership with M&C Saatchi. It is the first work to launch since The […]
Laundry app launches Mumsnet campaign designed to raise brand awareness and offer help with lockdown laundry
The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, has launched a targeted online campaign on Monday 8th June. The creative, produced by Manchester based digital agency Neon, will be featured on the UK’s most popular website for parents, Mumsnet. The campaign debuts Laundrapp’s brand refresh, also designed by Neon. “Our ambition was to create something […]