Regina Blitz, the multipurpose household towel brand, has launched its ‘Happimess’ campaign created by global independent creative agency, Five by Five. The new campaign will highlight how messy moments make the best memories and will predominantly run across digital and social channels as well as using PR and influencers. The focus on happiness and the small moments of messy joy […]
International online software provider, Adzooma, has announced the launch of a brand-new digital platform called Adzooma Marketplace, which brings together businesses and marketing agencies – across all industries and communication specialisms – to align their needs. The company has been developing this new online service for several months now, but took the decision to fast-track its […]
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an […]
Anomaly and Pride in London launch 2020 campaign. Covid-19 might have postponed this year’s parade, but the rallying call to every LGBT+ person remains; support all communities
The innovative marketing agency, Anomaly London, today goes live with its campaign for Pride in London 2020. Launching during a time of uncertainty and isolation, the campaign is a rallying cry to all those in the LGBT+ communities – a reminder that no matter your identity, it’s important to reach out, understand and support one another, […]
- ColourData utilizes proprietary expertise to analyze data from over 5,000 Chinese social media, news, and e-commerce websites to serve a global client base that includes Samsung Electronics and Pfizer. - The acquisition reinforces Cheil Worldwide’s data-driven marketing approach, boosting its core capacity in the area and enhancing its capability to attract new clients. - Cheil Worldwide continues to pursue M&A deals with digital-oriented agencies around the world to power the company’s future growth momentum.
Cheil Worldwide today announces the conclusion of a share purchase agreement with ColourData, one of China’s leading and most innovative social big data analytics service providers, to strengthen its data-driven marketing capability. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and […]
B&B studio has won three awards in this years’ DBA Design Effectiveness Awards, with all three embodying the agency’s commitment to working with entrepreneurially minded, founder-led businesses. Silver for craft soda brand Dalston’s, Silver for better-for-you snack brand Well & Truly and Gold for smart vending machine Mother.
Re-wind just a year and the world was a very different place. Today, brands big and small are facing a host of new challenges in a changed and uncertain landscape. When navigating these complex times, strategic design, as a tool to drive both commercial success and positive societal change is more key than ever. The […]
Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp. The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]
Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner. The business created the world’s first jackfruit pepperoni, with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch. It is now looking to build on this […]
Sixth wave of Havas Media Group Covid-19 Media Behaviours Report reveals changing habits of this age group
There have been significant changes in the media consumption habits of 55 to 64-year-olds in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,488 UK respondents, […]
New fundraising campaign for Ambitious About Autism. Red Brick Road created a free children’s story book about the challenges lockdown has created for kids with autism and it’s available to download for free on the Ambitious about Autism website, here: www. Ambitiousaboutautism.org.uk/story What’s lovely about it is that it was created with Red Brick Road […]