Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]
Deutsch announced the elevation of Husani Oakley to Chief Technology Officer. Reporting directly to Val DiFebo, CEO of Deutsch NY, Oakley will work closely beside strategy, media and creative, continuing to spearhead technology efforts across clients including AB InBev, Reebok, and Johnson & Johnson, among others. As CTO, he will continue his leadership role in […]
Courageous Conversation Global Foundation Encourages Police Officers to Partner in Designing and Engaging in De-escalation-of-Force Training through New Campaign
Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed (mappingpoliceviolence.org). To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch […]
Charity fundraising platform Give A Dinner Party, which provides Brighton residents with the chance to support good causes and meet new people, will launch in the city in April. The sophisticated online platform makes it simple to organise and sell tickets for mini charity fundraisers, which could be a dinner party, a picnic, a barbecue […]
To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not […]
Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com
In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]
Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in the latest national TV and cinema campaign for Volkswagen, created by adam&eveDDB. Revealed only by the mist of their breath and their shadows under lights, their journey takes a thrilling turn as they encounter Volkswagen’s […]
Zalando Waves Goodbye to Outdated Stereotypes
For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes. Brought to life […]
Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, ‘Buttocks’, encourages audiences to make a stand while comfortably sitting down. The 30” film features a range of passengers proudly declaring why they’ve decided to ‘vote with their buttocks’ and take […]
Charity love is pivotal to donations, recommendations, trust, understanding
Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually. The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]