Movember, the leading organisation tackling men’s health on a global scale, has directly appointed 72andSunny Amsterdam to help articulate its strategic brand platform and develop its communications strategy as it looks at growing its year-round presence. With the ultimate goal of preventing men from dying too young, Movember aims to expand its presence – raising […]
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Maxine Laceby, founder and CEO of Absolute Collagen, one of the fastest growing direct to consumer brands in the UK chats with MarComm News. Shares her Success Story and Future Plans.
Please can you tell me a bit more about Absolute Collagen? What does it do? We produce and retail liquid marine collagen supplements that, help to fight the visible signs of ageing and improves the quality of skin, hair and nails. Taking a daily dose of the supplement can reducing the appearance of fine lines and […]
Steel Warriors, the charity that melts down knives taken off of London’s streets and recycles the steel to build outdoor gyms has appointed Lucky Generals to build its brand and drive further funding. The agency will be briefed with creating an awareness campaign that will not only drive fame for the cause but will also […]
Co-op has launched its Christmas TV campaign, which celebrates touching everyday Christmas moments that are shared with delicious food and features one of the 4,000 causes that the community retailer has supported with a £17 million hand out this festive season. The new ad focuses on the heart-warming ways families’ show that they care. Co-op’s support […]
In recent years, analysis of how our screen habits affect our lives has sparked fierce debate, as well as becoming a popular topic of conversation that most of us can relate to. This year, a simple box that your friends and family can park – and leave – their mobile phones in has been named […]
PB Creative, the award winning brand design agency, has continued it’s partnership with Toni & Guy, to create a new, premium design that will roll out across its wash & care and styling ranges. The agency has been working with the brand for the past five years and was responsible for creating the new Toni […]
by Benjamin Farrell, a Senior Designer at Design Bridge Amsterdam
Much like its sporting counterpart The Olympics, Eurovision’s annual explosion of camp kitsch gifts us a new visual identity each time. With its typically shallow-yet-inclusive and mildly innuendo-laden message (2020’s slogan is “Open Up”), it continues to inspire both obsessive passion and derision in equal measure. Love it or loathe it, with its noble ambition […]
RAPP UK and Virgin Media create ‘Now That’s Christmas-ing’ campaign, 25 days of giveaways from across the Virgin family, all exclusively for Virgin Media’s customers.
VM_XMAS_MAIN_LAUNCH_57sec_ONLINE_MASTER_NO_SUBTITLES from Virgin Media on Vimeo. As part of its unlimited offering, Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous […]
Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore. Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content […]