Adzooma investigate the shift in consumer searches amidst Covid-19 - what people really want to know and what they’re actually purchasing
With the spread of the coronavirus, nations are turning to Google to search for their most crucial items new research finds, and it also identified how some seem to be getting the infection confused with the Mexican ‘Corona’ beer. There has been a huge shift in consumer’s search behaviour amid concerns over the virus, especially […]
This weekend, Ocean Outdoor’s Our Local Heroes campaign broke across 12 of Ocean’s cities and appears on Landsec’s Piccadilly Lights in London this week. Our Local Heroes focuses on all the professions that are on the front line, keeping our cities going. The campaign is supported by a series of straplines which reference each city […]
Survey of UK consumers highlights reliance on trusted, traditional media brands and live TV
UK consumers are gravitating towards trusted, traditional media brands and live TV in response to the Covid-19 situation, according to a new study from Havas Media Group. Havas Media Group’s Covid-19 Media Behaviours Report, a new research study into consumer behaviour and media consumption based on a survey of 1,478 UK respondents, shows that the BBC […]
M&C Saatchi is launching a range of e-cards to encourage people to stay at home and share their love virtually this Mother’s Day, as people take action to protect themselves and others from the coronavirus. With many being asked to self-isolate or practice social distancing, M&C Saatchi wanted to create something to encourage people to avoid […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing Communications industry and Jos Harrison, Global Design Strategy Director at Reckitt Benckiser is exactly that. Meet Jos here:
Give us a brief insight into your career so far? It’s been quite varied – after training as a product designer, I spent time running my own consultancy before a brief stint in marketing – then moved to commercial interior design and wayfinding. The client base of the agency I worked for meant that I […]
Leading influencer agency TAKUMI is launching a multimarket pro-bono campaign across TikTok and Instagram to protect public health and empowering its influencer network to generate credible and trustworthy information during the coronavirus outbreak. The pro-bono campaign, which will run in the UK, US, Germany, France, Italy and Spain, aims to drive awareness and spread positivity and support […]
NABS will continue to operate its support services during the coronavirus outbreak to colleagues across industry. Many of NABS’ services are already available online and via phone and video calling. All of its staff are now based at home following a successful trial of company-wide remote working. The move follows the latest government guidelines regarding […]
New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media. Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai. Stockpiling has seen consumers turn […]
Wales has announced that it is to introduce a ban on single use plastics ban including plastic straws, cotton buds and balloon sticks from 2021. England and Scotland’s restrictions on plastic straws and plastic drinks stirrers are due to come into force this year too but the consultation in Wales goes further and is in […]
New Knitting And Crochet Scheme To Benefit Disadvantaged Children and Self-Isolating Creatives
It’s safe to say we all have a lot more free time on our hands at the moment. So it’s good timing that Give a Knit, a new knitting and crochet charity scheme, launches today (19 March 2020) Give a Knit, founded by creatives Chloe Bishop and Tasmin Lobley, at digital agency Waste, aims to benefit the mental health […]
