Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com
In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]
Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in the latest national TV and cinema campaign for Volkswagen, created by adam&eveDDB. Revealed only by the mist of their breath and their shadows under lights, their journey takes a thrilling turn as they encounter Volkswagen’s […]
Zalando Waves Goodbye to Outdated Stereotypes
For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes. Brought to life […]
Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, ‘Buttocks’, encourages audiences to make a stand while comfortably sitting down. The 30” film features a range of passengers proudly declaring why they’ve decided to ‘vote with their buttocks’ and take […]
Charity love is pivotal to donations, recommendations, trust, understanding
Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually. The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]
Integrated Campaign from Anomaly for Bvlgari
If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. MAI TROPPO, in English, Never Too Much. Anomaly releases its new global campaign for the iconic luxury brand, Bvlgari that transcends beyond their traditional platforms and into experiential and in-store. The campaign […]
Ford EcoSport | Surf Tag from EcoSport Surf Tag on Vimeo. São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run […]
Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère Picasso was originally filmed in 1956 by the French director Henri-Georges Clouzot. It received a cinematic release in France on May 18 1956 and went on […]
The National Deaf Children’s Society launches a new campaign #DeafWorksEverywhere with a short film. Designed and co-created by a group of 19 deaf young people from across the UK, the film features 30 deaf adults sharing their career stories. Deaf adults are twice as likely to be unemployed as hearing people, and many deaf young […]
Full funnel agency, Chemistry has brought on a new Creative Director, James Harvey, effective immediately. In his role, James will contribute to the agency’s overall creative vision, and serve as the creative lead and writer for New York Life and Duquesne Light. Most recently, James spent eight years at BBDO New York as creative director and copywriter for Pepsi […]