Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty […]
AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict […]
– Head of International Publicity Kirsty Langsdale takes ORGANIC to California to expand the entertainment PR agency’s global footprint – Multi award-winning film and television communications agency is part of Target Group, Havas Media Group’s specialist culture, film, televlsion and gaming offering ORGANIC, the multi award-winning film and television communications agency which is part of […]
Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”. Recent research from Digitas UK showed that 9 out of every 10 people in the UK agreed that we are more disconnected as a society than ever before (November […]
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]
Babbel, the world’s top-grossing language learning app, has unveiled its own unique sound identity, to inspire conversations and brand recognition for language learners across the globe. Created by specialist sonic branding agency DLMDD, the sound identity has been created to align with the brand’s ethos which celebrates the explorative process of language learning. Named “The […]
Victorinox has appointed creative agency Collective London to run its global social account after a three-way pitch. Collective London’s appointment is part of the luxury lifestyle brand’s plan to consolidate its digital marketing within its marketing team. Victorinox is looking to extend its reach and relevance through a global audience on social. The maker of […]
Serviceplan Group, Europe's largest independent agency group, and Wien Nord, one of the most respected Austrian communications agencies, are joining forces to become one of Austria’s leading agency groups. The merger to form a joint "House of Communication" will create a completely new offering for the Austrian market, with an integrated service portfolio offering clients expertise in; for creativity and content; media and data; technology; strategy and brand partnerships.
Two of Austria’s leading communications agencies have announced that they are joining forces: Serviceplan Group Austria and Wien Nord will merge to form a fully integrated “House of Communication” both sides announced today. The merged agency group will be managed by a joint holding with shareholders of both agency groups. The holding will be managed […]
Today global effectiveness agency System1, in partnership with ITV, released FeelMore50 – the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the […]
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year-olds are more likely to engage with DOOH ads when partnered with live content According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 […]