New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
Despite mainstream concerns around privacy and data protection mounting in the public consciousness, many are willing to share their most intimate data with private companies if the return is deemed a fair value exchange. Almost two thirds (61%) said they’d share health data from a highly personal health device. Meanwhile, a third of consumers would […]
Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design […]
West London Mission (WLM) – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable in a new campaign by AMV BBDO. In a series of (three) outdoor ads and social executions, the distinctive quirks, likes and […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson a 239-year-old […]
Award-winning, experience and design-led accommodation group Generator is proud to announce its official partnership with NFS Heat, the latest racing video game in the Need for Speed franchise. The game, which launched globally this month, is the 24th in the series and marks the 25th anniversary of the brand. The ground-breaking partnership marks Generator’s first […]
- Barnes was previously Strategy Director at Dentsu Aegis Network
- Follows hire of Stuart Lunn as Managing Director in September of this year
Havas Media Manchester has announced the appointment of Lucy Barnes to the newly-created role of Strategy Partner, as the regional hub seeks to further strengthen its leadership team. Barnes joins from Dentsu Aegis Network, where she was a board-level Strategy Director, with responsibility for existing clients and new business, working on brands including Arcadia Group, Matalan […]
Award-winning UK hospitality design agency, DesignLSM, has announced the appointment of Holly Hallam as their new Managing Director. Bringing her considerable experience in brand, commercial and hospitality consumer strategy to the role. Following three decades at the helm of the International hospitality design practice, Steve La Bouchardiere is stepping down from his position as Managing Director and passing […]
As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
Independent global media advisor, MediaSense, has appointed Andrea Bernhardt as its Strategy Director to support the growing media transformation practice. Bernhardt will support brands to better maximise media investment and advise on organisational operating models for the consultancy’s global client portfolio. Bernhardt starts with immediate effect. Bernhardt joins MediaSense from Reckitt Benckiser, where she led […]
