Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]
Procter & Gamble (P&G)’s Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has recently launched a new campaign called “Pabaon Sa Buhay” (Protection for life)– reinforcing the brand’s belief that the lessons learnt at home have the ability to shape and protect a child for life. Created for P&G […]
With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for the knockout stage after thrashing Panama 6-1 on June 24, the next few weeks are set to be a perfect opportunity for brands to capitalise on consumer interest in the World Cup using out-of-home […]
To celebrate 2018’s UK Black Pride, which takes place on 8th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26th June and aims to raise awareness of the annual festival — […]
Art & design brand ZEITGUISED and its commercial visual trend lab, foam studio, show their joint creative potential in this double whammy of textile visuals for textile manufacturer Kvadrat with two unique projects. Launching June 26 is brand image R&D project “KVDARAT Exploration”. Developed by foam studio, the film explores the textures of Kvadrat’s signature […]
Soup is making a comeback thanks to youth homelessness charity Centrepoint and their soon-to-be-launched fundraising event Big Broth. For immediate release 26th June 2018. Social purpose and charity marketing agency GOOD have been appointed by Centrepoint to deliver the mass activation of their brand new featured fundraising event “Big Broth”. Big Broth is a new […]
Global media technology company Oath announces the appointment of Anna Watkins as UK MD & Country Commercial Director. In the role, Watkins is responsible for the promotion of Oath’s advertising solutions to brands and agencies and driving the continued commercial success for Oath’s leading media brands, platforms and partnerships. Watkins brings over 20 years of […]
Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
Global socially-led creative agency, We Are Social has appointed Paul Rider to the newly-created role of head of art, with the aim of setting a new standard of excellence for visual work across the agency. Rider rejoins We Are Social, where he formerly worked as senior art director for adidas for nearly four years, following […]
Mindshare, part of WPP, has promoted Ruth Zohrer and Alan Weetch to its leadership team, amid ambitious plans to evolve its planning offer across the UK. Ruth Zohrer, previously Head of Connections Planning at Mindshare, will take on the newly created role of Chief Product Officer. In her new role, she will be responsible for […]