Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]
MIG Global, part of Next15 communications group, is combining its family of specialist agencies – Morar HPI, VIGA, Charterhouse and Circle – into one as it launches Savanta. Underpinned by the strapline ‘Make Better Decisions’, Savanta is re-engineering research so that it fuels faster, easier and more effective decision making. To do so, Savanta will combine the benefits […]
As part of their continued growth, the international agency Dept has announced that Dimi Albers will fulfill their new role of Global Chief Executive Officer. Paul Manuel, Chairman of Dept’s Board said of the appointment “Dimi is one of a kind. He has a deep understanding of our market and a huge drive to serve […]
In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village. Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village […]
The Coach is back as price comparison and switching service, uSwitch, and creative agency Brothers & Sisters release three new TVCs. The continuation of the campaign demonstrates to the British public just how easy it is to switch energy suppliers and save money with uSwitch.com, the UK’s leading energy switching site. Using a key visual […]
Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars. The suite of three 30-second films introduces a family of characters, including talking unicorns, a chatty fan and a giant kelp, all of which come to life in these different spots. Each film brings to life one thing […]
WPP has launched its groundbreaking new brand, Wunderman Thompson, which is an amalgamation of Wunderman and J. Walter Thompson. This brand launch is the ethos of who Wunderman Thompson is as an agency. Wunderman Thompson is a creative, data and technology agency built to inspire growth for clients, people and partners. The new brand, created by Landor, a global leader in brand […]
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]
Getting a job straight out of uni can feel rather daunting, particularly in a competitive industry like advertising. This post-education crisis leaves one in three graduates “mismatched” to the jobs they find after leaving university, research by Universities UK suggests. So is it a wonder that fewer than half of quarterlifers feel optimistic about their futures, and most […]
Armadillo, the CRM specialist with clients including McDonald’s, hotels.com and Disney, has won the CRM business for P&O Cruises and Cunard. The appointment follows a five-way competitive pitch. Armadillo will deliver CRM and data strategy for the leading cruise lines P&O Cruises and Cunard brands, during its three-year contract. The companies are keen to increase the sophistication of […]