Antidote Builds Anticipation for Royal Ascot with Digital Panorama Campaign

Antidote Builds Anticipation for Royal Ascot with Digital Panorama Campaign

Ascot Racecourse is launching an integrated campaign for Royal Ascot 2018. Created by Antidote, the activity positions Royal Ascot as ‘An Occasion Like Nowhere Else’ and celebrates everything that makes Royal Ascot unmissable. This year’s campaign, the fourth in Antidote’s ‘Like Nowhere Else’ series, created with fashion photographer Elisabeth Hoff, constructs a digital panorama capturing […]

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]

Start-Rite Shoes Puts the Product Front and Centre in a Fresh Print and Digital Campaign

Start-Rite Shoes Puts the Product Front and Centre in a Fresh Print and Digital Campaign

Start-Rite Shoes launches a wide-scale print and digital campaign following a fundamental overhaul of the business. After unveiling a new brand identity and pioneering product range on 1st February, the company is now making significant investment in a consumer campaign around the central theme of “Keep Exploring”. Following 18 months of industry and consumer consultation, […]

Jameson Puts ‘Taste’ Centre-Stage in New Global Campaign by TBWA Dublin

Jameson Puts ‘Taste’ Centre-Stage in New Global Campaign by TBWA Dublin

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK and MullenLowe London champion outdoor play whatever the weather

Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow.  Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]

Posterscope fuses Route with OCS to boost campaign reach and effectiveness

Posterscope fuses Route with OCS to boost campaign reach and effectiveness

Out-of-home (OOH) and location marketing specialist Posterscope has fused its proprietary Out of Home Consumer Survey (OCS) with Route data to enable its planners to plan and buy OOH against a client’s core planning audience. The OCS Route Fusion has been integrated into Posterscope’s location analytics, planning and trading platform ECOS and will allow its […]

Daniel Bonner joins Wunderman as Global Chief Creative Officer

Daniel Bonner joins Wunderman as Global Chief Creative Officer

Wunderman is appointing former SapientRazorfish creative leader Daniel Bonner as its new global chief creative officer effective March 5. Bonner, who left his post of global creative chief at SapientRazorfish last summer, is succeeding Lincoln Bjorkman. A Wunderman spokeswoman said that Bjorkman is leaving to explore new opportunities and is helping Bonner make a smooth transition to […]