Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]
Swiss department store Manor’s commitment is to make every day special. So, when it came to Christmas, the most special day of the year, they had to think of something out of the ordinary. Together with its agency BETC Paris, Manor tells a Yuletide story with an unexpected twist. As we all know, Santa […]
Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]
Creative agency, LONDON Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., one of the largest providers of commercial and personal insurance products in the Sultanate of Oman. The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat’s business. The company will unveil its new identity in […]
Sky Media has produced a series of talent-led, short video documentaries with Shell V-Power and BMW UK to promote the high-performance offerings of both brands to audiences across addressable TV, video on demand (VoD), online and social channels. Launching on the 16th November, the four episodes follow Sky’s Soccer AM presenter, Adam Smith, as he […]
Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Bonfire Creative Intelligence to create the branding for its newest pub restaurant brand Cookhouse & Pub. The Cookhouse & Pub brand aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with […]
On November 14, MarComm News attended Creativebrief’s BITE Live event in London. The main theme of the day was going from insight to action and transforming the richness of ideas into real business value. BITE Live invited some of the world’s leading brands and their agency partners to reveal how they have turned cultural and […]
At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]