Brand and digital agency, FINE, has partnered with pioneering Napa Valley winery, Cuvaison to find new ways to differentiate, engage and cultivate emotional connection with the brand’s customers, partners and distributors. The ground-up initiative begins with discovery, messaging and platform development. From there, it may extend in a variety of directions as the brand approach evolves, across graphic […]
For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Simon Gosling is someone who has been making waves in the digital marketing space for a while now. Futurist with Unruly, Simon makes predictions about future marketing trends based on the […]
Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about 2017’s selection of Christmas ads, from retailers and supermarkets […]
J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]
National pet charity, Blue Cross, is celebrating its 120th anniversary in 2017 and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need. The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, […]
Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]
Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]
Tribal Worldwide London is delighted to announce that Adam Powers has joined the agency in the new role of Chief Experience Officer. Powers will report directly to Tom Roberts, CEO, as the agency continues to evolve its customer experience expertise. With over 20 years’ experience, Powers’ remit will involve leading Tribal’s customer experience offering, as […]
Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named head of creative production, the team also includes Joey Padasian and Pavel Krymski who join as creative display technologist and creative developer respectively. […]