Wimbledon’s new campaign takes a detour from the cheering crowds and strawberries and cream to focus on a quieter but no less iconic aspect of its experience: the gardens. Directed by EspadaySantaCruz, its new advert ‘The Gardens’, reimagines Wimbledon through the eyes of defending champion, Garbiñe Muguruza. The enchanting 60-second film was created by McCann//Craft, […]
Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural […]
ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks. In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate […]
BMB has completed its new management line up with the appointment of Jason Cobbold as its Chief Executive Officer. Cobbold joins from innovation agency Redscout, where he was Managing Director. He joined the US-based agency in 2014 to launch a London office, working with a range of clients including Boots, PepsiCo, Warner Brothers, Marriott, Pernod […]
Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]
Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]
Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social networks […]
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings. Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]
Global branding and design agency Conran Design Group has appointed Laura Bzdek as Managing Partner to open its San Francisco studio with a view to drive awareness and growth for Conran Design Group in the US. Reporting to Thom Newton, CEO, Bzdek’s role includes the development and activation of the business development and marketing plan […]
Asia’s number one international premium beer, Tiger Beer, has today announced a unique collaboration with WWF and iconic French fashion house, KENZO on the Rare Stripes collection to shine a spotlight on endangered wild tigers clinging to survival across the world. The world’s wild tiger population has dramatically declined over the past century, due to […]