Digital life insurance company Beagle Street (part of the BGL Group Limited), has appointed global media agency The Specialist Works (TSW) to handle its TV media planning and buying account worth over £12 million.
Starting with immediate effect, TSW has been tasked with delivering a comprehensive media strategy to drive customer acquisition and drive exponential growth through optimised TV buying and targeting for the life insurance brand. The integrated media campaign will launch across all commercial TV channels.
In October 2017, Beagle Street launched FiftyLife a no frills, low cost Over 50s Life Insurance product offered via a fully responsive website, or by telephone from UK-based customer service consultants.
In July, Beagle Street won Best Online Life Insurance provider in association with Yourmoney.com.
Martin Woolley, CEO, The Specialist Works said: “We are thrilled to be working with Beagle Street, delivering innovative and impactful communications for their unique brand. By using our expertise in TV planning, we look forward to helping them drive customer acquisitions for their brand.”
Andrew Lazenby, Marketing Director adds: “The Specialist Works are an agency who understand our business and its ambitions for growth. TSW reflects our values and are committed to thinking in a different way to deliver our growth aspirations. We look forward to working with them as they help us reach our goals.’’
The Specialist Works has accrued awards such as The Drum Media Agency of the Year, The Sunday Times 100: Best Small Companies to Work For and winner of multiple categories at the RAR Awards.
Source: The Specialist Works