The agency will lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres. The appointment follows a competitive pitch.
Laura Bignall, National Communications, Retail and Digital Marketing Manager at Volkswagen Commercial Vehicles, comments: “bigdog demonstrated a strong understanding of the Van Centre retail and business to business worlds throughout the pitch process, as well as very high standards of creative delivery – we are very much looking forward to working with them.”
Mike Smith, CEO at bigdog adds: “Working with Volkswagen Commercial Vehicles is extremely exciting. A great brand, with amazing heritage and clear ambition for the future. It is great to be working alongside them in reaching these goals.”