Bigdog wins Volkswagen Commercial Vehicle retailer marketing contract

Integrated advertising and marketing agency bigdog, announced that it has been appointed by Volkswagen Commercial Vehicles in the UK.

The agency will lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres. The appointment follows a competitive pitch.

Laura Bignall, National Communications, Retail and Digital Marketing Manager at Volkswagen Commercial Vehicles, comments: “bigdog demonstrated a strong understanding of the Van Centre retail and business to business worlds throughout the pitch process, as well as very high standards of creative delivery – we are very much looking forward to working with them.”

Mike Smith, CEO at bigdog adds: “Working with Volkswagen Commercial Vehicles is extremely exciting. A great brand, with amazing heritage and clear ambition for the future. It is great to be working alongside them in reaching these goals.”

Source: bigdog

  Agency, bigdog, Business, Commercial Vehicle, Marketing, New Account, UK, Volkswagen, VW