Bisto brings grandmother and her grandchild together for the first time in new £3.5m Bisto Made Simple campaign

As part of the Bisto Together Project, McCann London has created a new campaign showing the power of home-cooked food to bring people together.

Launching two new range under in the Bisto Made Simple brand, the “Bisto New Baby” campaign, focuses on a young couple that has just had their first child.

In the TV ad, Bisto captures the magical moment when the baby’s grandmother meets her grandchild for the very first time. While she spends time with her new granddaughter, dad cooks the family a delicious, wholesome meal, made simple with Bisto.

The campaign launches new ranges to the Bisto Made Simple range, Tray Bake and Hob Top. The 30-second TVC is the latest instalment in the successful Bisto Together Project bringing loved ones together, which first launched in 2014.

The campaign, which includes radio ads, breaks early November across the UK.

Credits:

Title: Bisto New Baby
Chief Creative Officer: Laurence Thomson
Creative Leads: Lianne Galazka & Imogen Jones
Business Director: Georgie Rechner
Account Director: Kate Douglas
Account Manager: Christos Cardovillis
Agency Producer: Claire Hopkins
Planner: Tom Keane / Theo Izzard-Brown
Director/ Production Co: Eivind Holmboe/ Fish Films
Producer: David De La Flor
Media planning/buying: Carat

  Advertising, Bisto, Campaign, Cooking, Family, Food, Made Simple, McCann London, New Baby, UK