Burger King opens up probably the world’s first fast food sauna

Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa.

Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown.

The installation has been designed by interior creative Teuvo Loman. It comprises a 15-seater sauna, a shower room and a media lounge complete with a 48 inch TV, PlayStation 4 and sound system.

Hire of the sauna starts at €250 for three hours. Users can also choose to enjoy their food upstairs in the restaurant if they wish to avoid a soggy sandwich.

  Burger King, Europe, Events, Finland, Food & Drink, Helsinki, Marketing, Promotion, Sauna, Spa, Teuvo Loman