CADBURY ICE CREAM APPOINTS SPLENDID COMMUNICATIONS AS SOCIAL MEDIA CONTENT AGENCY

Splendid Communications has been appointed as Cadbury Ice Cream social media agency, working on a retained basis following a competitive pitch process.

Splendid will be responsible for the brand’s day‑to‑day social strategy and always-on content delivery for Instagram and TikTok.

The approach will blend brand storytelling, social-first initiatives and reactive moments to build momentum beyond seasonal peaks. This will help ensure Cadbury Ice Cream remains culturally relevant, consistently engaging and firmly part of the social conversation year-round – translating the brand’s distinctive heritage and playful personality into thumb-stopping content that resonates with modern audiences.

Jane Baker Brand Marketing Executive, for Cadbury Ice Cream said:

“Splendid demonstrated a strong understanding of both our brand world and the role that always‑on social plays in building long‑term audience relevance. Their approach to cultural opportunities and community engagement made them a natural partner as we look to keep Cadbury Ice Cream front of mind throughout the year.”

Jennie Cox, Social Media Director at Splendid Communications, added:

“Cadbury Ice Cream is a brilliantly distinctive brand with huge potential in the social space. We’re excited to be working with the brand team to deliver content that feels tuned into contemporary culture, joyful and unmistakably Cadbury – keeping the brand part of everyday social moments, not just seasonal peaks.”

Source: Splendid Communications

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