Onetag and Adelaide introduce attention-based programmatic media planning and activation

Onetag and Adelaide introduce attention-based programmatic media planning and activation

Partnership applies Adelaide’s AU attention metric data to the Onetag Smart Curation Platform and its global publisher supply Onetag, the AI-powered Smart Curation Platform for high media quality and better performance, today announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s […]

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

New collaboration to debut at prime Los Angeles locations KEVANI, Inc. (“KEVANI“), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory to create high-impact […]

Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration.

Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration.

The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]