Beko, the UK’s number one best-selling large home appliance brand, is back on television with a £2million campaign set to reach 35 million adults over two months. The significant investment will see the brand driving consumer demand by targeting homeowners during peak season for laundry sales, from the end of September through to Black Friday. […]
Love or Fear, the agency launched by Dave Dye, Matthew Waksman, and Allan Dutton has won the creative advertising account for the Zurich backed, travel insurance disruptor, Pluto, without a pitch. Pluto was launched to offer seamless travel insurance for millennial travellers. The five star trust pilot rated service offers a hassle-free experience; from 1-minute […]
Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches. Sharp’s Brewery and […]
Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work […]
Body armour vests, speech recognition and medications — these are all examples of products that, for the most part, are designed for men. A new campaign film by creative agency POL and Plan International Norway shows that gender inequality exists everywhere and that inequality can take various forms. To change this current trend, Plan is […]
While Nick Spooner was filming six new spots for Circle K, attention to detail and the room for improvisation were paramount. The three :30s and three :15s feature Circle K employees having one-on-ones with tradespeople – a plumber, an exterminator and an electrician – in an exaggerated display of their own niche-specific jargon. A true collaboration […]
Mass shootings – particularly in high schools – have become a tragic fact of life in the US. So much so, there has even been discussions about using the government’s educational funds to pay for guns and weapons training for teachers. Creative directors on the project Niraj Zaveri and Justin Ebert wanted to do something […]
Sony Interactive Entertainment is pleased to debut its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. This global campaign, launching on October 1, looks to present that, with only a few button pushes, hundreds of stories, characters, and worlds can be delivered directly to players homes. PlayStation Now gives players access to hundreds of […]
“An athlete or a mother. You shouldn’t have to choose,” says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign. The three-minute biopic starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz […]
W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel, and it’s now enlisting athletes, influencers and brand ambassadors for the latest incarnation of its Tested For Life series. A mix of body-camera and […]