John Lewis Unveils AR Campaign For Samsung Smart TVs

John Lewis Unveils AR Campaign For Samsung Smart TVs

Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]

LEGO Story Builder: Augmented Reality App

Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]

WPP’s Sorrell Tops Richest In UK Marketing Sector

WPP’s Sorrell Tops Richest In UK Marketing Sector

WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]

Old Spice Launches Humorous Soap Ad

Old Spice has launched a comical ad campaign to promote its new brand of scented soap. The spot, “Shower,” created by Wieden & Kennedy Portland, mocks the classical jingle-based soap ads from the past. Created by art director Croix Gagnon and copywriter Nathaniel Lawlor, the ad features a man in the shower using the Old […]

Magazine Ad Pages Slip, Celeb Titles Hit Hard

Magazine Ad Pages Slip, Celeb Titles Hit Hard

Print advertising is dwindling at consumer magazines. The Publishers Information Bureau released figures showing total magazine ad pages fell 4.9% from 33,673 in the first quarter of 2012 to 32,023 in the first quarter of 2013. Of 213 titles tracked by the PIB, 107 (50%) experienced ad page declines in the first quarter of 2013 […]

Facebook critics slam Nike’s Tiger Woods ad

Facebook critics slam Nike’s Tiger Woods ad

Nike’s new ad celebrating Tiger Woods’ return to the top of the world’s golf rankings has been criticised for glossing over the athlete’s public fall from grace by using the slogan, “Winning takes care of everything”. Woods returned to the golfing top spot on Monday 25 March after winning the Arnold Palmer Invitational tournament. To […]

In Ad, Car Test Drive Makes An Unbelievable Sexy Turn

To promote its new CLIO car model, vehicle manufacturer Renault took some unsuspecting customers on an unbelievably ‘sexy’ test drive. The drive starts off normally—until the salesman prompts the driver to press the ‘Va Va Voom’ button, which causes the scene in front of car to change—transporting the driver to the streets of Paris. After […]

Volkswagen: Slowmercial For Fast Forwarders

DVRs and delayed viewing have caused a conundrum for the advertising industry – with up to 80% of people who record shows fast forwarding through commercials, how do you get their attention? DDB Brussels has developed, what they call, a new form of advertising: the slowmercial, where the movement is relatively static, so that even […]