Visa Europe focuses on Rio 2016 with ‘Heart of the Olympian’ drive

Visa Europe focuses on Rio 2016 with ‘Heart of the Olympian’ drive

Visa has hit home its partnership with the Olympics with a new campaign called Heart of the Olympian. Looking to drive awareness of Visa’s sponsorship and generate excitement ahead of the greatest sporting event on earth, the video focuses on the metaphorical and literal heart strength required to take gold. The film, directed by Juan […]

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]

Latinos Admit to Being ‘Murderers,’ ‘Traffickers’ and ‘Thieves’ in Anti-Trump Ad

Latinos Admit to Being ‘Murderers,’ ‘Traffickers’ and ‘Thieves’ in Anti-Trump Ad

The CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles) Action fund has turned candidate for the Republican nomination for President of the United States, Donald Trump’s statements about Latinos against him in a new spot. The ad features various Latinos “owning up” to the characterizations Mr. Trump had made of them as dealers, killers, murderers, attackers, traffickers and […]

McDonalds team with Hasbro to launch Monopoly Prize Choice

McDonalds team with Hasbro to launch Monopoly Prize Choice

To celebrate the 11th anniversary of the McDonald’s and Hasbro partnership, 2016’s Monopoly Prize Choice players will have the chance to win over 55 million prizes, the largest pool of prizes McDonald’s has ever offered. McDonald’s Monopoly prizes will include millions of food and non-food prizes, with choice at the heart of every win. For example, […]

M&S launches ‘Adventures in which came first?’ campaign for Easter

M&S launches ‘Adventures in which came first?’ campaign for Easter

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/M_S_EASTER_40_SEC_01-21_12h39-720p_HD_MPEG_4.mp4[/KGVID] M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the […]

Mellon Educate and DARE join forces for hard-hitting video campaign

Mellon Educate and DARE join forces for hard-hitting video campaign

International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]

Understanding Generation Z and their impact on the marketing world

Understanding Generation Z and their impact on the marketing world

Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]