In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.” To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master. […]
Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health. The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year. The campaign shows the value […]
The new campaign “Destinations” created by the Z+ HAVAS agency for the Viagem e Turismo travel website brings posters that fuse images from different scenarios around the world. To draw attention to the diversity of content and travel information that can be found in the magazine portal, the agency worked on the aesthetics of the […]
Vanarama’s controversial video campaign, seen by millions, reached its climax as it released the final instalment of its ‘don’t buy used, lease brand new’ trilogy: Dirty Don. One of the UK’s leading vehicle leasing company believes no one should buy used, when they can lease brand new, and together with Big Al’s Creative and Little Britain Director, […]
evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
To mark the start of the grass court season and the three-week countdown to Wimbledon 2019, The All England Lawn Tennis Club (AELTC) is proud to release #JoinTheStory, a new campaign for The Championships 2019. The multimedia campaign, which will run across broadcast, out-of-home, and online, showcases the many extraordinary Wimbledon moments that have shared the front page […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
Ogilvy UK and British Gas release a new film shining a light on the struggles of unpaid carers. ‘Two Sides of the Story’, which will run in cinemas UK-wide during National Carers Week, highlights the relationship between unpaid carers and their closest friends. There are more than 6.5 million unpaid carers in the UK looking […]
Independent creative agency Mr. President is working with Kapten as the TFL-certified ride-hailing app’s lead creative agency for its launch in London. Mr. President created the brand-defining idea for the challenger company – “Get me out of here Kapten” – that positions Kapten as a new hero for London that’s here to save your day, whatever situation […]
ROTHCO, part of Accenture Interactive, has created a new commercial ‘The Power of Doing’ for Allied Irish Banks (AIB) which marks the next chapter in the brand’s ‘backing doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has […]