Foster’s heroes, Brad and Dan, are back for a new multi-media campaign – that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude. Marking its debut during the Grand National broadcast on ITV this Saturday, the £6m campaign represents Foster’s biggest advertising […]
In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 and 15 […]
West Midlands Trains is rolling out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services. Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year […]
Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses […]
Boden, the British clothing brand unveils the first images from its new US brand campaign via Yard NYC, launching for spring 2019. Embracing Boden’s spring/summer theme of adventure and discovery, the campaign, “Like a Brit” inspires the American woman to embrace a renewed sense of optimism and joy through Boden’s glorious British style. Rolling out […]
Allianz Ireland and ad agency, In the Company of Huskies unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in the newest edition of the multi-platform campaign, We Cover […]
Tata Motors introduced the Tata Xenon pick up in Tunisia three years ago. Within two years, the brand established to take on the No. 2 position in the market with a dedicated customer base. However, with an aim to take the brand to the next level and emphasise on the brand recall, Tata Motors recently […]
Renaissance art finds an unsympathetic audience in this inspired new campaign for Russian bank Tochka, directed by Great Guns’ Ilya Naishuller. Creatively devised by agency Voskhod and produced by Daddy’s Film Moscow, the fantastical ad brings iconic artworks to life to epic effect. The 60-second ad, ‘The Wrong Bank’, takes place in an art gallery […]
A major new crowd-fundraiser is over halfway to raising £50,000 for a campaign to tackle the UK’s toxic air pollution crisis. Air pollution is currently killing at least 40,000 a year in the UK according to the NHS. It’s responsible for about one-third of deaths from stroke, chronic respiratory disease and lung cancer, as well […]