From 21 September the TV and digital campaign will be on air in 18 Countries
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to people’s […]
Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]
At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance […]
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]
Neil A Dawson & Company has been chosen by Pedal Me, as its brand partner. Pedal Me, founded by Ben Knowles, Chris Dixon, and Robert Sargent, operate a cargo and passenger service, exclusively using e-cargo bikes. Starting with 2 of their unique machines in April 2017, they now have over 50 offering a fast, efficient and […]
Every minute lost means a 10% less chance of survival
The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian emergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours […]
We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla – the next instalment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England. Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads […]
The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020
It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions
Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that
Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]
Marc Jacobs International and Marc Jacobs Fragrances, part of Coty Inc. [NYSE: Coty], supports the UK launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, with an exclusive out of home campaign in four cities via Ocean Outdoor. The campaign combines high impact outdoor sites with experiential activity at Westfield London and a showcase on the […]
From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of […]
