New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research by UM shows the negative stereotyping faced by those with disabilities – and advertisers have to do better

New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

The film footage and images, shot by British art provocateur Alison Jackson in partnership with Uncommon London, was released to support OVO Energy’s biggest and most provocative advertising campaign to date, entitled ‘Power Your Life Differently’ – a rallying cry for people to safeguard our environmental future by choosing renewable energy. The film makes the […]

Ebiquity launches the most in-depth study ever on the value of different media

Ebiquity launches the most in-depth study ever on the value of different media

Advertisers should re-evaluate use of traditional media such as radio, newspapers and magazines according to Ebiquity in the light of new research carried out by the leading independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for […]

Cutwater help bring back Brawny’s #StrengthHasNoGender campaign in 2018

Cutwater help bring back Brawny’s #StrengthHasNoGender campaign in 2018

In recognition of Women’s History Month, Georgia-Pacific’s Brawny Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. In 2018, the brand is asking: ‘Who’s your Shero?’, encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a […]