Cheil Worldwide’s HOPE TAPE sends faces of missing children to our doorsteps through 620 thousand delivery boxes

Cheil and Korean National Police Agency created a packaging tape carrying information on 28 long-term missing children

Cheil Worldwide’s HOPE TAPE sends faces of missing children to our doorsteps through 620 thousand delivery boxes

On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a […]

No more father roles & grey hair for Karan Johar as Godrej Expert Rich Crème hair colour gets him all transformed for main lead roles

No more father roles & grey hair for Karan Johar as Godrej Expert Rich Crème hair colour gets him all transformed for main lead roles

Godrej Expert Rich Crème, India’s largest selling crème hair colour from the house of Godrej Consumer Products Limited, partnered with the Bollywood personality Karan Johar for an interesting transformation. The association challenges the gloom of the sit-at-home restriction, nudging people to ‘look good’ which in turn will make them ‘feel good’. Recently, Karan posted an image of […]

Posterscope creates “Rapid Response” solution to bring a brief to the street in just two hours

Posterscope creates “Rapid Response” solution to bring a brief to the street in just two hours

Posterscope, the out of home and location marketing specialist, has today launched “Rapid Response”, a solution that will enable advertisers to bring a digital out of home campaign to the street in just two hours. “Rapid Response” provides advertisers with the opportunity to react swiftly to changing conditions and activate a digital out of home […]

València in On Mode: Serviceplan Spain Create First Post-Lockdown Campaign for Visit Valencia

“València en Modo On” encourages a reconnection with Tourism for the region of València, following the period of lockdown during the Global Coronavirus Pandemic.

València in On Mode: Serviceplan Spain Create First Post-Lockdown Campaign for Visit Valencia

Serviceplan Spain is the creative agency responsible for the new Visit València campaign. The positive spirit of the Visit València campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Giménez, whose lyrics partner perfectly with an uplifting film inviting tourists to […]

HSBC UK launches ‘Local Heroes’ campaign

HSBC UK launches ‘Local Heroes’ campaign

HSBC UK’s latest campaign ‘Local heroes’, narrated by Sandi Toksvig, celebrates the keyworkers of Britain as the heroes of the pandemic. Created by Wunderman Thompson UK, it echoes the celebration of diversity and strength in togetherness, as seen in the previous ‘We are not an Island’ campaign.The new campaign expresses pride and gratitude towards those […]

Literary classics offer lessons from the history of pandemics in Daunt Books’ new ad campaign by AMV BBDO

Literary classics offer lessons from the history of pandemics in Daunt Books’ new ad campaign by AMV BBDO

Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues. The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic. The first radio ad in the series features an […]

VCCP demonstrate the extreme lengths McLaren’s engineers went through to shed weight and add power to the new 765LT

VCCP demonstrate the extreme lengths McLaren’s engineers went through to shed weight and add power to the new 765LT

McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars.  The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand’s heritage for technology, purpose […]

Travelzoo launches new outdoor advertising campaign as Brits begin to plan future holidays

Travelzoo launches new outdoor advertising campaign  as Brits begin to plan future holidays

Travelzoo, the online publisher of exclusive offers and experiences for members, launches a new outdoor campaign to inspire Britons to keep dreaming of and planning for holidays to take after lockdown.  Holidaymakers are facing cancelled plans this summer, and since many of us have extra time on our hands during the current lockdown, the campaign promotes a range of fully refundable UK hotel stays for dates later in the year, as well as international holidays for 2021.    The campaign is built on […]

Let’s Keep It. Together by Göteborg Energi

Let’s Keep It. Together by Göteborg Energi

Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society.  […]

MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown

MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown

Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown.   The campaign has been lauded by many industry commentators as well as the domestic […]

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