From punk rock bad boy to animal advocate, Barker proves doing good can still have an edge in a new PSA campaign created in tandem with agency partner FlyteVu. Today, Blink-182 drummer and longtime animal lover Travis Barker sheds his bad boy image for a good cause. Barker is teaming up with Humane World for Animals, formerly […]
Magic Mind, a mental performance shot that provides a sharper mind and calm energy, is launching a campaign created by award-winning independent agency, Raindrop. The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves: To sharpen and calm the overworked, exhausted “Lil’ Genius” inside our […]
AMV BBDO is introducing a new twist on Currys’ long-running “Beyond Techspectations” platform, this time harnessing the viral/social ‘dad energy’ trend to showcase how their colleagues can help customers apply an energy-saving mindset to their tech at home. In signature Currys style, this latest campaign shares a clear message in a memorable, humorous way by […]
New work from VCCP champions Aldi Price Match, showing customers they can get great value on everyday essentials without the hassle of a big shop Co-op Food, the UK’s leading convenience retailer, launches the latest chapter of its ‘Pop to Co-op’ creative platform, encouraging members and customers to leave the ‘big shop faff’ behind and get […]
Esporte Clube Bahia, one of Brazil’s most iconic football clubs, has partnered with the United Nations Population Fund (UNFPA) and independent agency Propeg to launch “Third Half,” a campaign confronting the rise in violence against women on football match days. For women at Bahia’s Arena Fonte Nova, the final whistle did not mean it was […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
New creative wave builds on early momentum in Richmond, moving the Charlottesville-based public radio station’s audience from awareness toward action while introducing the brand to listeners in Roanoke. Dotted Line Agency (DLA), an independent, full-service advertising agency, has launched the next wave of creative for WNRN, a Charlottesville-based public radio station known for its human-curated, […]
‘Super Sitters’ puts the real people and skills behind Bubble’s childcare network at the heart of the brand Flexible childcare platform Bubble has launched ‘Super Sitters’, a new out-of home advertising campaign developed with integrated agency Boldspace that celebrates the pride in their sitter network and puts them front and centre. The creative celebrates the extraordinary sitters who are also teachers, first aiders, musicians, and healthcare professionals within […]
Primark changes the game of the activewear category in latest global campaign by VCCP Today, Primark unveils its activewear collection, Primark Form, with a playful new campaign which skewers the pompous seriousness of the world of activewear – proving you don’t have to pay seriously high prices to get seriously great kit. Created by global […]