Amica Insurance’s New Campaign Emphasizes the Importance of Empathy and Human Connection in an Increasingly Digital World

Amica Insurance’s New Campaign Emphasizes the Importance of Empathy and Human Connection in an Increasingly Digital World

Amica Insurance’s new advertising campaign highlights how empathy and human connection are integral in a world that’s increasingly becoming more digital.  Created in partnership with Mother New York, the campaign is the first expansion of the brand platform Amica introduced last year, “Empathy is our best policy™.” The 90-second hero film, directed by Diego Contreras […]

A&W Retains Cornett as AOR After Decade of Memorable Marketing and Revenue Rebound

A&W Retains Cornett as AOR After Decade of Memorable Marketing and Revenue Rebound

After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows. As a franchisee-owned company with more than 500 restaurants in the United States, A&W periodically evaluates all partners to ensure its operators are receiving the best support. Cornett recently participated and won A&W’s marketing RFP.  A&W Restaurants, […]

LIFEHACKS TO LIVE LONGER… MAYBE

LIFEHACKS TO LIVE LONGER… MAYBE

New campaign KesselsKramer for exhibition Living Looonger in De Studio of NEMO Science Museum shows how far we go to become very old. Breaking news: we’re all going to die! Fortunately, there are a few simple tricks you can apply to live a few years longer! Maybe. For Living Looonger, the new exhibition at De […]

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

View the six-episode YouTube series here McDonald’s Denmark has launched a new youth series, “Everything changes”, which spotlights the fact that a job at the country’s leading burger chain offers more than you might think. In the 6-episode web series, McDonald’s portrays how everything changes when you are young and get your first job, and […]

Cancer Research UK’s Race for Life unveils new brand and campaign to refresh the popular event series

Cancer Research UK’s Race for Life unveils new brand and campaign to refresh the popular event series

Race for Life launches ‘Life is worth Racing for’ 2024 campaign Cancer Research UK’s flagship event series, Race for Life, has undergone a brand refresh to modernise and future proof the series.  The UK’s biggest fundraising event series, which raised £33m in 2023, is returning this year with a bold new creative and a shift […]

Fold7 unveils new multi-market advertising campaign to support pioneering digital wealth manager, Moneyfarm’s new ‘Wealth, together’ positioning

Fold7 unveils new multi-market advertising campaign to support pioneering digital wealth manager, Moneyfarm’s new ‘Wealth, together’ positioning

Centred around the powerful tagline ‘Wealth, together’, a dynamic new advertising campaign, comprising a TV commercial created by Fold7 on behalf of digital wealth manager Moneyfarm, launches today. This strategic initiative marks a significant step forward in Moneyfarm’s commitment to becoming a total wealth partner for its investors. Tasked with bringing their new brand identity […]

John Lewis and Saatchi & Saatchi invite shoppers to Succumb to the Sale in fresh take on sale season

John Lewis and Saatchi & Saatchi invite shoppers to Succumb to the Sale in fresh take on sale season

John Lewis and new creative partners Saatchi & Saatchi have debuted new work offering a different and elevated perspective on the winter sales. After the generosity of giving at Christmas, this campaign shifts the focus to giving in to the things we really desire for ourselves. Celebrating John Lewis for exactly what it’s known for […]

New burger creates “crispy” music in launch campaign

New burger creates “crispy” music in launch campaign

McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]

GYMBOX NODS TO THOSE WHO EMBRACE THE LONDON LIFESTYLE IN LATEST CAMPAIGN

GYMBOX NODS TO THOSE WHO EMBRACE THE LONDON LIFESTYLE IN LATEST CAMPAIGN

Disruptive London fitness brand Gymbox is gearing up to launch its latest out-of-home advertising campaign, illuminating what makes Londoners and their lifestyles unique. Dubbed ‘Made for London Life’, the campaign cleverly juxtaposes key aspects of London life; from dating and clubbing, to working late or the slog of daily commutes against the workouts the gym […]

Heinz’s San Siro Sandwich Heroes

Heinz’s San Siro Sandwich Heroes

There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]

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