Football has a long history of uniting people both on and off the pitch and whilst many celebrated the Lionesses UEFA Euro win, conversations surrounding gender equality increased and were brought to the fore. Christian Aid picked up on this changing sentiment and has planned a reactive campaign to highlight gender injustice across the world. […]
Next phase of ‘Should’ve 2:0’ campaign offers a playful take on Specsavers’ iconic tagline
SPECSAVERS UNVEILS INTEGRATED CREATIVE CAMPAIGN ‘I DON’T GO…’ TO HIGHLIGHT ITS HOME VISITS SERVICE
A short film for SKYN by UltraSuperNew Tokyo hypnotises couples and introduces them to each other as strangers
SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they had for each other when they first met, which often fades in time, especially when the relationship becomes long term. They also wanted to remind them, and encourage them to reflect on, why they are still together now, […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
Virtual production has allowed Currys colleagues go global, all from a North London studio; Campaign was developed by AMV BBDO and Spark Foundry
Today, Currys, the UK’s leading tech retailer, introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues’ expert knowledge and the lengths they will go to when there’s a tech question to answer. The first three ads in the “No questions unanswered” campaign, created in partnership with AMV BBDO and Spark […]
New trade campaign launched to target all 55 other states in the Commonwealth Marketing blitz timed to mark the start of the Commonwealth Games in Birmingham Campaign to build on pledges to increase trade at last month’s Commonwealth Heads of Government Meeting A new trade promotion campaign will target everywhere from Vancouver to Vanuatu as […]
A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion. This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root […]
The LGBTQ+ ally. The mental health campaigner. The person who changes their community for the better. These are the heroes that walk amongst us every day. And, because they don’t usually go around wearing spandex, the Daily Record Pride of Scotland Awards lift them into the spotlight with their televised, red-carpet extravaganza. TSB’s sponsorship idents […]
The influencer based campaign encourages people to take control of their sexual experience by raising awareness that when a condom fits right, sex feels better.
VaynerMedia London has launched #FitMatters, its first campaign for global sexual wellbeing brand, Durex. Durex’s research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing […]
Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]