Ricardo Honegger has been promoted to Chief Growth Officer in the US, and Carolina Vieira is the new Managing Director in Miami Two individuals with long and successful careers in the WPP Group have been promoted at DAVID. Ricardo Honegger (Rico), who for the last 3 years was Managing Director of DAVID Miami, is now Chief […]
The Many is thrilled to announce the promotion of Josh Paialii to Head of Creative. Paialii will continue leading and inspiring the creative department in this new role while contributing to the recently announced The Many Studios. Paialii is a seasoned creative leader with more than 15 years of experience driving award-winning campaigns and business growth across […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
The company continues to strengthen its leadership in the UK. Schbang UK has bolstered its leadership team in the UK with the appointment of Sarah Coles as Creative Director and Partner. She previously worked at Wieden + Kennedy, Havas Group and Hakuhodo and has a track record of creating effective communication for global brands like […]
Kerrymaid, the professional dairy brand developed by chefs for chefs, has appointed Clarion Communications as its UK PR agency to carry out its B2B marketing solutions. Clarion’s B2B division, which includes clients Unilever, Tate & Lyle and Jacobs Douwe Egberts, to name but a few, secured the contract in a non-competitive process, having demonstrated its […]
Parker to Spearhead Communications and Marketing for The Many and Its Newest Venture, The Many Studios Leading integrated agency The Many has announced the appointment of Victor M. Parker II as its Director of Communications and Marketing. In his new role, he will report to Maggie Cadigan, Managing Director of Growth. As Director of Communications […]
Accord Marketing has been announced as Mole Valley Farmers’ new agency partner, tasked with delivering a paid search strategy that focuses on driving digital transformation whilst increasing engagement and brand awareness, and securing sales both online and in-store. Accord’s Chief Digital Officer, David Taylor, said, “Accord has a proven track record in delivering exceptional digital […]
– Agency will compete on a global level to manage world-class influencer programmes – Art of the Possible influence launches with clients including Pernod Ricard, bibigo and Laser Clinics Multi award-winning creative agency Art of the Possible has announced the launch of Art of the Possible influence (AOTPi), a new agency that will compete on a global level […]
Freeverse’s Living Assets™ technology will power access to and reward users for their engagement within Metahype – a new metaverse experience launched by CUPRA. Freeverse, the dynamic NFT infrastructure platform leading the way in creating User Generated Value (UGV) with blockchain-based digital assets, has partnered with CUPRA to power an innovative and interactive exploration of the metaverse. Debuting at the brand’s Exponential Impulse event in Berlin, Metahype is an ever-expanding virtual island where brands, creators andcommunities get together to socialize, collaborate, create, and live emotional experiences. The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connectand engage with the new generation. Users land at Metahype square, where they receive their Metahype Passport, a Dynamic NFT powered by Freeverse’s Living Assets™ technology, that represents the reputation of each Hyper. CUPRA has developed a gamification system that rewards users with ‘Hypes’ fortheir engagement and activity within the platform. “Cupra’s vision for the future of digital ownership – where […]
By: Kyle Tsuchiya – Senior Strategist , Barrett Hofherr Every Strategist Needs a Hobby Brand architectures, brief templates, perceptual maps… All essential tools for strategists like myself to have stockpiled in their personal Dropbox. But an equally imperative tool we don’t talk about enough is a hobby. Something to do besides sitting hunched over at […]