Campaign measurement specialist Brand Metrics hires Robby Kraai to develop and scale the company’s CTV product offering Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of Head […]
adam&eveDDB has made three new appointments to its senior team in order to boost growth with new and existing clients, bring extra depth to the agency’s new business offer and to strengthen client partnerships. Sam Lecoeur is promoted from Growth Director to Chief Client Officer; Annabel Barry moves up from New Business Director to Head […]
New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity. Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios. The company will be making its debut at the biggest global showcase event in the iGaming […]
Independent creative agency Impero has appointed Elliott Starr as Creative Director. Starr takes on his new role with immediate effect and will report to Alastair Mills, Joint ECD. As Creative Director, Elliott will work across many of the agency’s key clients, including George at Asda, Jordan / Nike, Christian Aid, and Absolut. He will also […]
Behavioural science consultancy Cowry Consulting, part of VCCP Group, has announced changes to the structure of its top team in order to expand into other markets. The changes see CEO Jez Groom taking up the newly created role of International CEO whilst Ziba Goddard steps up from Deputy CEO to CEO, with responsibility to lead […]
Creative agency EveryFriday has created the identity for ‘Addicted to Recovery’. A movement centred around a podcast that aims to challenge common misconceptions about addiction by having honest conversations about it and giving hope to people who are struggling with addiction. ‘Through the fog of addiction, there is hope.’ Addiction is a term that is […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]
The appointment comes as part of Rhone’s growth strategy, with womenswear launching summer 2024 Global connected marketing agency, IMA-HOME, has been appointed as lead agency for US performance lifestyle brand, Rhone. Driven by a powerful ambition to blend physical and mental fitness, Rhone aims to create a space for like-minded, active individuals who invest in […]
Media veteran is creating new approaches to defining dynamic local audiences while transforming the agency’s culture. Moroch, a premier agency for such franchise marketers as Honda, McDonald’s, and Planet Fitness, has named Jaquie Hoyos Chief Media Officer. Since joining Moroch as EVP/Media Services in 2020, Hoyos has revamped the agency’s approach to media by introducing […]
St Luke’s has appointed award-winning strategist Flora Proudlock as Strategy Director, to lead a number of the agency’s accounts, including online supermarket Ocado. She will report to Chief Strategy Officer at St Luke’s, Dan Hulse. Proudlock joins from The&Partnership London where over seven years, she was both head of strategy at ATN, The&Partnership’s digital content […]