Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency Modern Formula (MoFo) to bring performance marketing to the forefront of a superior media offering with creative firepower. The newly formed MoFo delivers full-funnel solutions across awareness and performance strategies all under one roof. “We took a hard look at the evolution of performance marketing […]
Bria Weldon has joined the independent, full-service San Francisco advertising agency Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success. A media, strategy and planning veteran […]
Stephen Cheliotis has joined Gravity Global, the world’s most awarded complex markets and B2B marketing consultancy, in the newly created role of Global Brand Insights Director, further strengthening the Group’s belief in putting brand strategy, data, and technology at the core of delivering transformational growth for its clients. A high-profile authority on brand, and regular commentator in […]
The European hub responds to demand for the agency’s modern advertising model, with founding clients Indeed and Zalando coming alongside senior hires VaynerMedia EMEA has today announced the formal opening of its newest full-service agency in Amsterdam. After almost a year-long presence in the region building client relationships and sourcing talent, the agency officially opens […]
Leading industry event will focus on the evolution of digital ecosystems and real-time activation Xenoss, the AdTech software development house, is thrilled to announce that it has partnered with Aerospike for Real-Time Connect; an executive networking event for AdTech veterans taking place in New York on May 2, 2023, where keynote speakers from Aerospike, Aqfer […]
The results of the Great Pitch Poll 2023 are out! The results of the Great Pitch Poll, the annual industry survey undertaken by international business development company The Great Pitch Company are out. The survey measures pitching and business development practices across the industry’s top UK agencies exploring key topics such as new business challenges, personal concerns, […]
Award winning brand transformation company adds depth, new capabilities and financial scale to PopReach’s Brand Solutions offerings PopReach Corporation (TSXV:POPR OTCQX:POPRF) has acquired SCS who is joining their digital media ecosystem as the agency service brand in the portfolio, bringing strategic integrated digital marketing services that allow PopReach to further activate their media technology companies […]
TMW Unlimited has been appointed as NS&I’s (National Savings and Investments) integrated marketing agency, following a competitive pitch open to agencies on the Crown Commercial Service ‘Campaign Solutions 2’ framework. The contract is for a period of up to 4 years. NS&I is the UK’s government-backed savings bank, offering Premium Bonds, one of the nation’s […]
Custom-designed office space months in the planning for nearly 80-strong team Today, Armadillo, Bristol’s largest independent CRM agency, working with big name brands across the globe including McDonald’s, Disney and Carnival UK, is opening the doors of its brand-new office in The Distillery, Bristol. The bespoke office space was carefully designed with Armadillo’s hybrid model […]
Nathan Brown To Connect Audience Planning to Creativity and Growth Michelle Tang Elevated to Global Chief Growth Officer, McCann McCann Worldgroup has announced it has appointed Nathan Brown as Global Chief Audience Architect, a new role for the company, effective May 1, and elevated Michelle Tang to Global Chief Growth Officer, McCann, effective immediately. Brown […]