OUTERNET LONDON AND EVENING STANDARD ANNOUNCE WINNER OF GROUNDBREAKING MILLION POUND ADVERTISING COMPETITION PRIZE. Outernet London, the entertainment district with the most advanced immersive screens in the world and the UKs most visited cultural attraction, and London’s most iconic media brand, the Evening Standard, announced today the winner of their London’s Greatest Advertising Competition. Transport […]
Young startup which helps to move people out of debt to work alongside the communications team behind some of the world’s fastest-growing tech companies. Cherish PR, a Wilful Group company, announces it has chosen to support social impact app, SuperFi with its inaugural Communications Accelerator Programme, an initiative to help young innovators scale their businesses […]
54% of UK adults aren’t going to buy gifts this Valentine’s Day Under 35s are more than twice as likely to buy cards, gifts and experiences Limited spend and a growing focus on experience-based gifts should be cause for concern for retailers New research from customer experience marketing agency Gekko suggests that Valentine’s Day is […]
The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]
Independent advertising agency Cornett has promoted VP/Director of Brand Strategy Jessica Vincent to President, a role that will allow her to focus on client relationships. Owner and current President Christy Hiler is retaining her leadership duties as she shifts her title to CEO. With Vincent as president, Hiler has a strong leader dedicated to existing […]
Following a competitive pitch, TMW Unlimited scoops advertising and CRM business Suzuki has appointed TMW Unlimited, part of UNLIMITED, to be its integrated creative, content and CRM agency of record. Following a pitch process handled by the Observatory International, the agency will be responsible for delivering integrated creative campaigns and content across all major channels, […]
Today, Zenith UK’s Chief Executive Officer, Natalie Cummins, names Richard Clay as its new Chief Strategy Officer. The news follows that of Kush Bhardwaj, who was promoted to Head of Investment at the end of last year. Clay started at Zenith UK in 2010 as a planner, before moving into strategy where he has spent […]
Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the hiring of Lu Hur as the company’s Group Chief Financial Officer. The move comes after two years of growth for the young agency group founded by ad veterans Tim Ringel, Tom Armbruster and Natalie Alberta Dusey, and includes […]
Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
