Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web

Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web

Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]

South West creative technology studio bolsters senior team with quartet of new hires 

South West creative technology studio bolsters senior team with quartet of new hires 

BIMA award-winning Aer Studios announces key appointments following a year of growth  Following a year of significant growth and new client wins, BIMA award-winning creative technology studio Aer Studios bolsters its tech and leadership team with four key appointments, planning for further growth in 2024.  Image: Aer Studios’ key appointments. From Left to Right: Max […]

Former Brandon Director launches new FMCG Branding Agency

Former Brandon Director launches new FMCG Branding Agency

Simon Ellis, former Client Services Director at Brandon, has launched Into The Light – a new, strategic FMCG branding and packaging design agency based in the North West. The Manchester and Liverpool-based agency is already working with high profile clients Birdseye and Symington’s on projects set to launch in 2024. Simon is joined by Kate Bermingham, formally […]

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood hires Interbrand North America CEO for Global CEO role

Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]

Yamamoto Welcomes Michael Stelmaszek as Chief Creative Officer

Yamamoto Welcomes Michael Stelmaszek as Chief Creative Officer

Michael Stelmaszek is joining full-service creative agency, Yamamoto, a Stagwell (NASDAQ: STGW) company, as Chief Creative Officer. Stelmaszek, who wrote “The Middle,” the 2021 Jeep Superbowl ad featuring Bruce Springsteen, brings extensive experience with CPG, automotive, financial services and healthcare brands to the Minneapolis-based agency. Stelmaszek’s creative leadership chops, professional network and keen eye for […]

SOREEN APPOINTS CLARION COMMUNICATIONS FOLLOWING COMPETITIVE PITCH PROCESS

SOREEN APPOINTS CLARION COMMUNICATIONS FOLLOWING COMPETITIVE PITCH PROCESS

Legendary UK-based malt loaf brand Soreen, has appointed Clarion Communications to carry out its trade PR following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerry, to name but a few, secured the retained trade PR contract which will see the agency position Soreen as ‘championing feel-good nutrition’ […]

Uncommon continues global expansion with new studio in Stockholm

Uncommon continues global expansion with new studio in Stockholm

The outfit will be led by trio of Scandinavia’s most experienced & award-winning talent — Björn Ståhl, Max Hultberg & Mia Berggren Today, Uncommon announces the opening of a new studio in Stockholm. The news follows the shop’s recent expansion into New York, as the studio continues their ambition to grow into new markets. The […]

We Are Social promotes Paul Greenwood to Global Head of Research & Insight

We Are Social promotes Paul Greenwood to Global Head of Research & Insight

Global socially-led creative agency We Are Social has promoted Paul Greenwood to Global Head of Research & Insight (R&I). Greenwood, who previously held the role of UK Head of Research & Insight, will now also take on the responsibility for strategic leadership of We Are Social’s global R&I capabilities. He will do this by continuing to evolve and build […]